Mr. Yongqiang Xie is the Marketing Director of Guangxi Baifei Dairy Co., Ltd., with over 20 years of experience in marketing strategy and brand management. He has held senior marketing management positions at leading domestic dairy companies such as Mengniu and Yili, as well as in top home appliance and electrical companies including Bull and Delixi.
Founded in 2003, Baifei Dairy is a vertically integrated company engaged in farming, production, R&D, and sales. Leveraging high-quality milk sources, a modern production system, and a comprehensive omnichannel marketing network (online and offline), the company has built a full closed-loop ecosystem from farm to table.
Today, its flagship brand Baifeilao has grown from a regional name into a rising national dairy brand, establishing itself as a leader in the buffalo milk industry.
Niche products are often a source of joy for a select group. In the dairy world, beyond the mainstream cow's milk, several niche milk varieties are gradually gaining popularity and establishing a stable market presence.
Alongside tasting these unique options, we will invite leading companies in the niche milk sector to delve into the two most promising niche stars: goat milk and buffalo milk:
How did they manage to stand out in the competitive milk market?
What further innovations can be made with goat milk and buffalo milk?
What challenges will they need to address in the future, and how can they expand their target audience and consumption scenarios?