Bella is the founder of FBIF (Food and Beverage Innovation Forum), WOW Food Awards, FoodTalks, and the FBIF multi-platform media matrix. Starting with zero customers, zero resources, and zero capital, she has spent more than a decade building a comprehensive ecosystem that spans industry insights, innovation awards, large-scale forums, merchandising and retail matchmaking, professional content, and a multi-channel short-video network.

Under her leadership, FBIF now connects with over 12,000 companies across the food, beverage, and retail sectors, and—through the FoodTalks website, official WeChat channels, long-form industry content, and short-video platforms across Douyin, Xiaohongshu, and WeChat Video—reaches and influences more than 1,000,000 industry professionals.

Beyond its high recognition within the F&B sector, FBIF has also been regarded as an innovation benchmark in the global conference and events industry, known for its original content architecture, cross-sector resource integration, and exceptional knowledge density.

Bella is widely recognized for her extraordinary ability to connect and integrate resources. From a zero starting point, she built FBIF’s global speaker network, cross-category innovation community, and brand-retail dialogue mechanisms. She has facilitated deep exchanges among CEOs, CMOs, R&D heads, merchandising leaders, entrepreneurs, and supply-chain partners, enabling industry knowledge and value to circulate efficiently across previously siloed domains.

She firmly believes that:

When the right people meet the right people, and when the right innovations are truly seen by the industry, real progress happens.

As a builder of industry ecosystems, she continues to promote innovation, growth, and cross-cultural dialogue in the global food and beverage sector, creating a lasting bridge between China and the world.