Mr.Law is the Assistant Vice President of OATLY Shanghai, a global leader in plant-based beverages. He has been working in the food and beverage industry for more than 10 years, focusing on brand strategy, market innovation and sustainable development. With a keen understanding of consumer trends and the ability to integrate resources, he has led the team to promote OATLY's localisation and brand value upgrade in the Chinese market, helping Shanghai and East China to become one of the core engines of the brand's global growth.
Have you ever wondered what would happen if we turned young people's bold ideas directly into products? When those seemingly wild concepts connect with real needs, could the next breakout product be hiding among them?
This time, we're bringing those ideas to the stage.
After an open call and two rounds of evaluation, seven teams from leading universities—including Zhejiang University, Shanghai Jiao Tong University, and L'École de Design Nantes Atlantique—will present their concepts at the Product Development Talks. Students from food science, communications, and design are all tackling one question: what could the future of food and beverage look like?
More importantly, these ideas won't just be on display. A jury from OATLY, the Food Design Lab at Tsinghua Academy of Arts & Design, and Unusual Service will provide live feedback—selecting the concepts with real potential to take off.