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Shaozhong Peng
Drink Talks
Institute Deputy Director
Wanglaoji (Wonlucky)
Event Introduction
Drink Talks
· 04/27 (Day 1)
Wow, Drink It Up!
Category Innovation
15:00
From Herbal Tea to “Herbal Tea+”: Category Expansion and Innovation Pathways of Traditional Plant-Based Beverages
Herbal tea has long been strongly associated with the function of “preventing heatiness,” but Wonlucky has come up with a new approach—breaking down its signature “heatiness prevention” claim and embedding it into new consumption scenarios such as snacks and hotpot. Through sugar reduction, concentration, and cross-category formulation, it achieves deep integration with snacks and even hotpot seasonings.
