Company Website

https://jiadianziwei.com/

Company Introduction

Taste Matters was founded in 2020.Driven by products and data, we will develop four series of thick soup base, cooking dishes, multi-purpose sauces and table sauces, focusing on providing delicious, convenient and healthy cooking seasoning products for the busy crowd and the youth with poor cooking skills. We are committed to satisfying contemporary people’s lifestyles, making authentic flavors into experience-friendly seasoning products, so that people can make restaurant tastes at home with simple cooking. Do it yourself, and feel more at ease. Through delicious and convenient seasoning products, more people can enjoy cooking and build a beautiful and stable life with healthy food.

Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

2021年4月

Target Consumer

25-35岁年轻女性

Weight/Volume per Pack

100g

Price per Item

21.8元/盒

Storage requirements

常温储存

Marketing Area

中国大陆

Distribution Channels

品牌已入驻天猫、京东、拼多多等线上主流电商平台、及每日优鲜、网易严选等电商渠道。线下渠道已入驻便利蜂、盒马、沃尔玛、Ole’ 、blt、银座等便利店和商超。

Product concept, highlights and added value

We observe that because of the changes in 2020, young people will now transfer the scene of home hot pot from the scene of 3-5 people to the scene of 1-2 people, whether it is hot pot or cooking, making the 100g Tom Yum Goong soup base more flexible , And also more popular. We searched for the original taste of Tom Yum Goong from Thai chefs. We replaced real ingredients such as lemon, lemongrass, galangal, coconut milk, shrimp, etc. with various flavorings to enhance the aroma of the food itself, while reducing consumers’ perception of the food. Concerns about potential safety hazards, consumers can really make authentic Thai food at home. Through delicious and convenient seasoning, more people can enjoy cooking and build a beautiful and determined life with healthy food.