Company Website
https://xianqishizu.tmall.com/
Company Introduction
Beijing Sofruta Food Technology Co., Ltd. is a modern food technology enterprise integrating technology research and development, brand operation, product marketing and technology output. drinks. In the summer of 2019, the company established the "Sofruta" brand, among which the white peach juice sparkling water has won the first place in the sales list of drinks for many times. The "Light Grain Drink” series developed and produced in 2022 which advocates pure natural, no additives, and restores the brand concept of natural beauty, and is committed to provide consumers with 0 cal, 0 additives herbal drinks of natural flavor.
Design Drawings
Ingredients List Photograph
Actual Photographs
Launch Date
2022年1月
Target Consumer
倡导健康、自然生活方式的消费者，添加剂高度敏感人群、孕产妇等。
Weight/Volume per Pack
500ml
Price per Item
6元/瓶
Storage requirements
常温储存
Marketing Area
中国北京市、上海市等一二线城市。
Distribution Channels
线上：天猫、京东、抖音平台。线下：全国部分地区711，罗森、多点、全家等连锁便利店；健身房：超级猩猩、Keepland，乐刻Lefit健身房；母婴渠道：美中宜合及旗下禧月阁月子会所等渠道。
Product concept, highlights and added value
Light Grain Azuki Bean Drink selects high-quality and natural raw materials, restores the ingenious traditional process, and deeply extracts the essence and nutrients in red beans. On the basis of eliminating starch, protein and fat of red beans, the content of red beans is retained. The herbal fragrance, combined with modern aseptic filling technology, provides consumers with high-quality needs a slow luxury health experience. Product innovation features: 1. More Than Zero Sugar: 0 pigments, 0 flavors, 0 preservatives, 0 sugar, 0 fat and 0 calories; 2. Absolutely pure ingredient list: Red bean and water, nothing else; 3. From infants to the elderly, people of all ages can drink freely without burden. It does not contain tea polyphenols. It is the best choice for people who are trying to conceive, pregnant, breastfeeding, and for diabetics to replace coffee and tea; 4. Free Drinking for Health, help nourish and remove edema, you can drink it 24 hours a day, the fairy savior drink that relieves tiredness at night, drink it as water after dinner, and put it by the bed before going to bed, so as not to affect your sweet dreams; 5. The product removed the bitterness and stinky smell of red beans boiled. Besides the concept of no additives, the process stimulates the natural sweetness of red bean paste, and formulate the comfortable, refreshing and sweet sensation for consumer; 6. 30 times concentrated, each bottle of product contains 150g of selected red bean boiled; 7. Cooperate with the Palace Museum Cultural and Creative Center of The Forbidden City, to advocate the traditional natural life style; 8. Co-brand with the Bilibili IP "Bilibili Goods" to advocate a natural and healthy lifestyle for young people.
Please briefly describe how your product communicates with consumers
With the development of China's market, consumers' understanding and emphasis on ingredients and additives has rapidly increased, and zero-additive drinks with clean ingredients have become a new pursuit for consumers who advocate a healthy and natural lifestyle. Light Grain Azuki Bean Drink dedicates to a new concept of healthy drinks for consumers. 1. Branding concept: pure red bean flavor, natural sweet. The product brings the oriental concept of "man and nature" to the extreme. The purity of ingredients shortened the distance between consumers and natural materials and bring back the joy of natural flavor. 2. The flavor and color are all derived from red bean. It is a drink that "mom will praise you when she sees it". Asians are born with an innate understanding and recognition of natural creation. A natural drink with a healthy concept is a placebo of a fast-paced life. 3. Packaging design: The simple font design reflects the overall concept of Simple Is Best. And the red bean raw material pattern awakens the taste memory of consumers. 4. Marketing concept: The product has the advantage of innovation, and the consumption scenarios are extremely diverse. It could simply cut into various scenarios of a healthy lifestyle (private hospitals, confinement clubs, gyms, light food stores, etc.), coexist with consumers who advocate with the concept of natural and healthy life, and form a natural choice in the scenario. 5. Demonstrate differentiated product characteristics through different IP cooperation: cooperate with the Forbidden City to reflect traditional health-preserving craftsmanship; cooperate with Bilibili IP to increase brand interesting labels and grow together with healthy and energetic young people.