Company Website

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Company Introduction

Adopt a Cow Inc. was founded in 2016 by Xu Xiaobo, chairman of the group. The company takes dairy farming and milk product sales as its core business, integrating modern dairy farming, pasture planting, tourism, feed processing, processing, and sales of dairy products. It is a super-large ranch with a high-degree integration of the primary, secondary and tertiary industries, also a large-scale agricultural industrialization consortium with closely linked interests. The company is committed to building the No. 1 brand in the digital intelligence dairy cattle industry. Currently, it has 7 modern ranches, which are distributed in Hebei, Heilongjiang, and other places.

Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

2021年7月

Target Consumer

3周岁以上

Weight/Volume per Pack

800g

Price per Item

199元/罐

Storage requirements

常温储存

Marketing Area

全国范围，除港澳台、新疆、西藏、甘肃、青海、宁夏区域

Distribution Channels

线上+线下

Product concept, highlights and added value

Children are constantly exploring a larger space as they grow. Adopt a cow and mothers agree to provide pure, high-quality nutrition to their children. Based on the concept of "Clean label", Adopt a cow Growing-up milk powder for children has streamlined ingredients and reduced additions as the core of the product, dedicated to providing children with more simple and natural nutritional support. In terms of raw materials, quality milk source is the prerequisite for product quality assurance. Adopt a cow insists on the concept of “milk is good only when cows are well raised“ and continues to cultivate the front end of the industry chain. Then its farms have passed GAP level 1 certification. In terms of recipe, the ingredients are streamlined, rejecting sucrose, condensed milk, cream, and flavoring food additives. Focusing on immunity, digestive strength, and bone growth, which are 3 core health elements, Adopt a Cow selects 7 quality ingredients from more than 100 kinds of ingredients. Active lactoferrin enhances children's immunity; Bb-12 bifidobacterium with FOS, the combination of probiotics and prebiotics help to improve children's intestinal microecology; Bonepep effectively promotes children's bone and teeth growth. In terms of process, the use of raw cow‘s milk once sprayed powder technology can retain a greater degree of milk flavor so that children love the original taste of milk. In terms of packaging, the bright, warm yellow color is used as the base color and unnecessary decoration is reduced, thus focusing the visual on the cute and vivid hand-painted calf. This creates a childlike atmosphere while expressing the simple and clean product attributes, and further continues the brand vision and the brand gene of "professional cattle raising".

Please briefly describe how your product communicates with consumers

Consumer demand&corporate and product philosophy: The core product concept of Adopt a cow Growing-up milk powder for children is refusing to blindly pile up nutrition， using quality milk as the fulcrum, and providing children with less added, simpler, and safer products. Many mothers tend to get lost in the process of shopping for products with various additive ingredients. What kind of milk powder is suitable for children? Our answer: "Fresh raw cow's milk in one spray, clean formula, 0 cane sugar, 0 condensed milk, 0 cream, 0 flavorings". Packaging: In the product packaging design, the inspiration comes from the vibrant and childlike world of children and the simple and natural product concept. The design uses simple and bright yellow instead of complex color schemes and elements to create an innocent and lively atmosphere. The design uses the image of a cute and vivid hand-painted calf as the core of the picture and continues the brand's vision of "professional cattle raising" while expressing the wish for the child to grow up like a strong child. Marketing Campaign: Based on the research and analysis of existing milk powder products on the market and in-depth insight into the user needs of the milk powder category, Adopt a Cow found the core concerns of mothers about the safety of milk powder, targeting the "label party mothers" who are concerned about the composition of the product as the origin customer group. The product features a clean formula concept with no flavorings or condensed milk . Firstly, we promote the product on the Tmall platform with high trust and private community as the origin to communicate with customers about their experience and feedback. Then, we promote the product on online platforms such as Taobao, TikTok live, and other new retail channels to form a sales matrix to reach a wider consumer base.