Company Website

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Company Introduction

Adopt a Cow Inc. was founded in 2016 by Xu Xiaobo, chairman of the group. The company takes dairy farming and milk product sales as its core business, integrating modern dairy farming, pasture planting, tourism, feed processing, processing, and sales of dairy products. It is a super-large ranch with a high-degree integration of the primary, secondary and tertiary industries, also a large-scale agricultural industrialization consortium with closely linked interests. The company is committed to building the No. 1 brand in the digital intelligence dairy cattle industry. Currently, it has 7 modern ranches, which are distributed in Hebei, Heilongjiang, and other places.

Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

2020年6月

Target Consumer

3岁及以上人群

Weight/Volume per Pack

800g

Price per Item

99元/罐

Storage requirements

常温储存

Marketing Area

全国范围，除港澳台、新疆、西藏、甘肃、青海、宁夏区域

Distribution Channels

线上+线下

Product concept, highlights and added value

Based on the concept of "Clean label", Adopt a cow always insists on the research and development idea of returning the product to its simple taste. Adopt a cow Full cream nutrition milk powder was developed to reduce additives, focus on intestinal health, and provide simple, nutritious, and safe products for the whole family. In terms of recipe, the product contains only whole milk powder and inulin (water-soluble dietary fiber). This milk powder is 8 times fresh milk concentrate, reducing the secondary high-temperature processing and more stringent requirements for the milk source. It refuses to add sweeteners, food flavoring, and any other taste improvers to maintain the original flavor and sweet taste of the dairy powder. Plant-derived dietary fiber inulin, conducive to intestinal peristalsis, help balance the intestinal microecology. In terms of packaging, the packaging continues the brand's simple product design style and conveys the concept of simple and natural products. The packaging uses blue as the main tone with the hand-painted image of a cow's head. A consistent and unified visual can help establish the brand character. The brand logo, which is symbolic and derived from the cow's ear tag, is integrated into the main body of the picture to further explain the brand's "professional cattle breeding" gene. Although it is an adult formula, the team has taken great care to choose baby formula grade packaging and a thoughtful design that separates the scoops from the powder, which brings a better user experience.

Please briefly describe how your product communicates with consumers

Consumer demand and corporate and product philosophy: Consumer upgrading is accompanied by changes in product evaluation dimensions, and more and more consumers are concerned about food formulations and tend to choose products with fewer additives. In the face of the complex ingredient market, Adopt a Cow hopes to lead the trend of milk powder based on the concept of "clean label", helping to free consumers from lengthy ingredient lists and create milk powder that retains the original taste of milk which is suitable for the whole family. Packaging: The brand gene of " professional cattle breeding " and the product concept of " simple and natural " are the fulcrum of the design. The simple, uniform blue color conveys the concept of a " clean label ".The image is presented without other embellishments to help the visual focus on the image of the "hand-painted cow" at the core of the image. The simple, uniform blue color conveys the concept of clean distribution of products. The image is presented with no other embellishments to help the visuals focus on the image of the "hand-painted cow" and Incorporate the brand logo, which expresses the company's emphasis on the quality of the milk source.