Company Website

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Company Introduction

Adopt a Cow Inc. was founded in 2016 by Xu Xiaobo, chairman of the group. The company takes dairy farming and milk product sales as its core business, integrating modern dairy farming, pasture planting, tourism, feed processing, processing, and sales of dairy products. It is a super-large ranch with a high-degree integration of the primary, secondary and tertiary industries, also a large-scale agricultural industrialization consortium with closely linked interests. The company is committed to building the No. 1 brand in the digital intelligence dairy cattle industry. Currently, it has 7 modern ranches, which are distributed in Hebei, Heilongjiang, and other places.

Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

2020年11月

Target Consumer

新一代家庭（Modern New Family）

Weight/Volume per Pack

250 mL

Price per Item

5.9 元/瓶

Storage requirements

常温储存

Marketing Area

中国华东、华南、华西、华中、华北

Distribution Channels

线上+线下

Product concept, highlights and added value

Professional cattle breeding to the extreme is the long-term doctrine that Adopt a Cow has been long adhered to. Based on the concept of " milk is premium only when cows are well raised ", the enterprise will be extended to the front end of the industry R & D ideas. Among them, A2β-casein pure milk is a heavyweight single product launched during the exploration of cattle breeds. Seeing that many consumers in the market have poor absorption and gastrointestinal discomfort after drinking milk, Adopt a Cow strictly selects purebred A2 cows from its Holstein cows through professional DNA testing technology. Milk from A2-type cows contains pure A2β-casein, which is less likely to produce BCM-7 after metabolism than A1β-casein. Therefore, A2 milk has better digestibility and intestinal adaptability performance. In terms of packaging, the design gives up the way of piling up selling points and uses only six words "good cows, good milk" to raise the height of the product from the source. The royal blue background and the retro hand-painted image of the "Queen of Cows" convey the long history and rare characteristics of the A2 cattle breed. From a comprehensive perspective, the product's excellent performance in digestion and absorption is complemented by the exquisite design of the packaging and targeted marketing, making its sales exceed 200,000 cases in the first month of launch (more than 40 times that of similar competing products), directly contributing to the explosion of this sub-category of A2β-casein pure milk.

Please briefly describe how your product communicates with consumers

Consumer demand and corporate and product philosophy: Based on extensive market research and consumer dialogue, Adopt a Cow has learned that many consumers have gastrointestinal problems such as poor absorption after drinking milk. In addition to lactose intolerance, milk protein (mostly A1β-casein) sensitization is also one of the common triggers. Therefore, Adopt a Cow combines the advantages of the enterprise in "professional cattle breeding", starting from the breed of cows, through genetic technology screening pure breed A2 cows, the milk produced by them does not contain the allergenic A1 β-casein, from the source to solve the problem of some people's discomfort in drinking milk. Packaging: In the product packaging design, the picture style and overall color scheme are inspired by the deep excavation of the long history and rare attributes of A2 cows. Through the color scheme, picture, and package, the unique advantages of the product in terms of cattle breed are highlighted and the height of the product is raised. The hand-painted "Queen of Cows" image as the main body of the painting, with the yellow badge and ribbon symbols of intent, double-frontal design, to maximize the tension of the picture, meaning that the product adopts a cow as a "gift" for the user. The metallic package material is synergistic with the overall product base color of royal blue, explaining the ancient and rare attributes of the product in multiple dimensions. Marketing Campaign: The team digs deeply into consumers‘ demand for health, quality and experience, starting from the product attributes, taking the history of A2 cattle breed and A2 β-casein pro-gastrointestinal attributes as the core of content, disseminating through decentralized new media and social e-commerce, and establishing strategic cooperation with many large chain channels based on the brand’s offline ladder media placement potential. The matrix-type content distribution in the whole domain and the combination of online and offline channels explain the product value in depth and help consumers understand the product core of A2 milk intuitively. Sales in the month of launch exceeded 200,000 cases (more than 40 times that of similar competing products), directly contributing to the explosion of this sub-category of A2 β-casein pure milk.