Company Website

To be updated

Company Introduction

Since Ferrero Group’s most renowned brand - Ferrero Rocher - entered the China market in the 1980s, Ferrero has gradually gained recognition and huge popularity among Chinese consumers. In 2007, Ferrero China was officially founded, and the company further increased its investment in China, bringing many world-renowned brands and products to Chinese consumers. In 2009, Ferrero introduced the corporate social responsibility programme “Kinder Joy of Moving” into the China market, spreading the joy of moving to China’s young generation. In 2015, Ferrero’s 1st China manufacturing plant was established and put into operation in Hangzhou. The plant plays a pivotal role in providing innovative confectionery products with ever-improving freshness to the local Chinese market as well as Asian market. Now, Ferrero has successfully established a leading role in China’s chocolate and confectionery industry and has gained abundant brand popularity.

Design Drawings

Ingredients List Photograph

Actual Photographs

Launch Date

2022年5月

Target Consumer

25-35岁的年轻人

Weight/Volume per Pack

单条装（T1）：18g；5条装（T5）：90g

Price per Item

单条装（T1）：3.9元；5条装（T5）：18.5元

Storage requirements

常温储存

Marketing Area

全国发售

Distribution Channels

线上线下全渠道

Product concept, highlights and added value

Kinder Tronky is a sweet biscuit product which will be launched by Ferrero Group first in the Chinese market. The product is also the second biscuit product launched by Kinder in China, further enhancing Ferrero's strength in the Sweet Packaged Food arena in the market. Kinder Tronky uses a recipe that the Group has customized for the first time according to the needs of the Chinese market, catering to the taste preferences of Chinese young consumers. With rounds of tasting tests, the product has refined its tasting experiences including smell, sweetness, flavor and aftertaste. And the chocolate hazelnut filling in the original product has been changed to milk filling whose nutritional value and sweetness are more welcomed by Chinese consumers. Imported with original packaging from Italy, each Kinder Tronky biscuit is packaged individually with only 18 grams, making it easy to pack in bags. Crispy cocoa wafer shell, smooth milk filling with biscuit crumbs and chocolate layer inside, Kinder Tronky offers superior multi-texture experience with multi-sensorial enjoyment and delicious long-lasting taste. Ferrero hopes that Kinder Tronky will bring the young consumers an enjoyable little break in daily busy life and an indulgent and stimulating moment to mentally recharge.

Please briefly describe how your product communicates with consumers

Our core consumers are young people between 25-35 years old. They are the post-generation Y working hard in the workplace. They are accustomed to taking a break from their busy and hard work every day, giving themselves a little reward anytime and anywhere, and maintaining a suitable life and work rhythm. The new Kinder Tronky is designed to bring consumers a lighthearted moment of enjoyment, a pleasant reward for themselves. Every bite gives you a multi-layered sensorial experience: crispy cocoa wafer shell, smooth milk filling with biscuit crumbs and chocolate layer inside, all in one bite. Enjoy the pleasure, have it now!