Company Website
http://www.mqcoffee.com/
Company Introduction
Mingqian Coffee was founded in 2009 and is one of the pioneers in China's specialty coffee industry. It owns Mingqian Coffee Manor, Mingqian Roasting Factory, Mingqian Coffee Academy, and Mingqian Coffee Stores. From coffee cultivation and processing, coffee roasting, coffee training to coffee store management, explore more possibilities of coffee in many aspects.
Product concept, highlights and added value
Classic traditional Italian coffee recipes, such as the "Godfather" movie, is classical . In order to recreate the classic and complete the small cup of "rich, dark roasted, creamy creama " espresso in the Italian street corner coffee shop, we tested for 6 months, repeatedly tested, selected beans, and adjusted the roasting profile , and finally achieved it This is a classic blend. I believe the aroma will make you remember it deeply when you extract it for the first time. This blend contains 18-mesh premium sun-dried Robusta coffee beans from East Java, Indonesia. Its rich crema and thick creamy taste are difficult to achieve with Arabica blends, whether it is concentrated extraction or latte art milk coffee. , American style at home, or Italian style for business, both will perform well. The overall presentation is: the flavor of nuts, butter, whole wheat bread, dark chocolate, smooth and creamy to the mouthfelling . It is recommended to make milk coffee, which is more fragrant.
Product Images
Please briefly describe how your product communicates with consumers
As a classic product category, Italian coffee beans have been exploring more potential needs of consumers. Before developing Godfather coffee beans, we found that many home users not only regard espresso as a drink, but also want to learn Coffee latte art, which is only available in cafes and serves as an interesting skill to share with friends and on social media. Therefore, we wanted to make a coffee bean with a truly thick crema that could support more home coffee latte art users, and Godfather Italian Coffee Bean came into being. In the shipped package, we give consumers some guidance on how to make Italian coffee to help consumers drink the product during the best drinking stage of the coffee beans. We sponsor some world-class coffee latte art competitions offline, allowing top domestic coffee latte art masters to experience our products, such as WLAC (World Coffee Latte Art Competition China Division) and other competitions.
Product Images
Ingredients List Photograph
Launch Date
2021-3
Target Consumer
25-35 years old, family coffee drinking habits in first- and second-tier cities, high quality user
Weight/Volume per Pack
500g
Price per Item
69
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 餐饮&酒店 Restaurants & Hotel
Market Performance
In the 2021 Tmall list, it ranks first in the best-selling list, praise list, repurchase list, and additional purchase list.
In 2021Douyin coffee beans best-selling list, ranking first on the list.
Since its launch, 500,000+ bags have been sold