Company Website

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Company Introduction

Zousanhe, a craftsman who started making Jiajiang fermented bean curd in 1861 and passed the skill down to descendants, was also the the origin of the brand ZOUSANHE. ZOUSANHE was recently founded by Zouxiaohe, both the 6th Inheritor of Intangible Cultural Heritage of Jiajiang fermented bean curd, and a famous we-media in cuisine, is a contemporary brand with its main bussiness in food R&D, producing and marketing.
It's more than 160 years since the brand can be traced. Under the leadership of Zouxiaohe and his partners, ZOUSANHE will hold on the sprit in heritaging Chinese traditional culture with high quality food, while continuing to explore the FOOD WORLD with an enthusiastic heart.

Product concept, highlights and added value

【Raw materials & process】
①Sweet potato Noodles and spicy sauces are all produced in Sichuan, with good quality control and more authentic flavors.
②The entire bamboo shoot tip that we use, directly defining this product as “xiong mao sun suan la fen”( Panda Bamboo Shoot Sour&Spicy Sweet Potato Noodle)
The bamboo shoots are also artificially picked from the 2000 meter high mountain bamboo forest, such as the selection of Chongqing Nanshan Arhat bamboo shoots, Yunnan square bamboo shoots and flat bamboo shoots, which are crispy and refreshing.
③ Unlike dry and thin sweet potato noodles on the market, we specialize in wet noodles with a fresher and bouncy taste, making you feel like dining in a small restaurant along the street.
Reducing the intake of excessive calories, while wet noodles also helps avoiding the potential oxidation of oil in fried noodles, and is relatively healthier.
④ The formula and production technology of the spicy oil are in our hands.

【Flavor】
① Zou Xiaohe, the inheritor of Jiajiang Fermented bean curd intangible cultural heritage, personally participated in the flavor shaping. So the authentic Sichuan flavor is made from Sichuan people.
② A total of 8 packages of flour, vegetables, and ingredients are needed to create a reminiscent flavor of Sichuan Cang Ying Guan Zi.
1) Crispy peas, bean sprouts, shallots, green onion and celery are all common side dishes in street shops, which add color and taste.
2) Using famous Baoning Vinegar, paired with five types of chili peppers to make signature spicy oil, as well as a spicy sauce with chicken paste and Pixian Douban, the sour, spicy, and refreshing taste is the base and aroma of the entire soup.
3) The bamboo shoots are also made with pickled peppers, adding Sichuan's kimchi flavor and making the sour and spicy soup more distinct

【Packaging】
The combination of Chinese illustrations and calligraphy is a unique style of the brand, which is highly recognizable.

Product Images

Please briefly describe how your product communicates with consumers

【 Consumer Personality Attitude & Needs 】
① With the acceleration of the life pace, more and more young people are inclined to choose convenient fast food as their main meal.
② Migrant and students have a curious or nostalgic exploration towards internet-popular cuisine, regional cuisine, and hometown cuisine.
③ A bowl of authentic sour and spicy sweet potato noodles is not easy to have after leaving Sichuan. Most of the products sold online are dry noodles with a taste of instant food; Customers tend to choose a cost-effective product with a more authentic flavor.
④ Luosifen is more popular in the market, but Luosifen also needs to be cooked for more than 6 minutes. People also tend to prefer a faster cooked food.
⑤ People who like food tend to browse what they are interested and get promoted by KOL. However, most of the dishes on the market don’t have much memory points, which is not conducive to advertising.

【 Solution 】
When Zou Xiaohe was producing food videos earlier, he happened to showcase the traditional Sichuan sour and spicy sweet potato noodles recipe, and was followed by hundreds of thousands fans. Many customers comments that it looks so delicious and really want to eat.
So in summary, based on the characteristics of IP, Zou Sanhe decided to create a cost-effective sour and spicy noodle dish that is more Sichuan style, does not require long cooking time, and restores the flavor of dine in.
In this way, pandas, bamboo shoot tips, and fresh wet sweet potato noodles are integrated together with strong Sichuan characteristics. While the online shop, promotional videos, and packaging all use witty words to showcase the unique humor of Sichuan people, making it easier to advertise.

Product Images

Ingredients List Photograph

Launch Date

2022-1

Target Consumer

Mainly female customers in China, aging from 18 - 35 years old.

Weight/Volume per Pack

328g

Price per Item

线上3袋起拍，9.9/袋

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China. （ but customers abroad can ship the goods via oversea express）

Distribution Channels

电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Market Performance

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