BAICAOWEIBENWEIZHENGUOMEIRIJIANGUO_BAICAOWEI_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

BAICAOWEIBENWEIZHENGUOMEIRIJIANGUO

Food | Snack

BAICAOWEI

Company Website

https://www.vipbcw.com/#/

Product concept, highlights and added value

Product concept:
With the rise of the healthy consumption trend, consumers are increasingly seeking quality and health. In 2022, Baicaowei launched the“BenWeiZhenGuo”nut series. Baicaowei believes that the best taste of high-quality nuts is their original flavor. The word "Zhen" represents quality and signifies the meticulous selection process through which Baicaowei selects premium products, including large nuts, ensuring great taste for consumers.

Highlights:
1)Ingredient upgrade: The nut raw materials selected from freshly imported sources, such as replacing domestic walnuts with imported Chilean walnuts,which have a thin coating and a mild astringent taste. In the case of dried fruit products, Baicaowei has excluded raisins and other high-sugar dried fruits, opting instead for Chilean blueberries and Canadian cranberries. The natural air-drying processing methods is used, avoiding additional processing to enhance sweetness and sugar content, resulting in a healthier product.
2)Double Freshness Lock: Baicaowei “BenWeiZhenGuo”series ensures double freshness lock in its daily nuts packaging.Firstly, it employs double-layered aluminum foil packaging (in contrast to the predominantly single-layer aluminum plated packaging in the market),thereby enhancing oxygen insulation and light resistance. Secondly, Baicaowei owns the patented for regional fresh-lock technology，which ensures that the moisture content of the nuts is less than or equal to 3% (as opposed to the market average of 3-6% for nut moisture content),and the moisture content of dried fruits is greater than or equal to 12%.
3)The ratio of 75:25 meets the nutritional standards: Baicaowei Food Research Institute has adjusted the nut ratio 126 times since the first generation of mixed nuts, and the “daily nut” of the "BenWeiZhenGuo" series has increased the nut content from the original 65% to 75%.The ratio of nuts and dried fruits is 75: 25, precisely meeting the standards recommended by the Dietary Guidelines for Chinese Residents (2022).

Product Images

Please briefly describe how your product communicates with consumers

For the nut market, the consumption trend is polarized. On the one hand, there is a clear trend of nut products becoming more accessible to sinking market consumers. on the other hand, the performance of nut products on high-end consumer platforms such as Sam and Costco shows an upward trend. In terms of target audience, according to consumer insight, the 30-39 age group with middle to high income levels has a strong focus on health management, and a pursuit of quality and health.They also have higher requirements for nut categories: emphasizing fresh quality and a healthy formula. Based on the above background, Baicaowei has launched "BenWeiZhenGuo" series of nut products focusing on high-quality people in 2022.

Baicaowei focuses on communicating health and quality with consumers.
Health:
1)Healthy production processes: Nuts are roasted in their original flavor to maximize the retention of nut nutrition; Dried fruits are processed using natural air drying methods, without additional processing avoiding additional processing to enhance sweetness and sugar content, resulting in a healthier product.
2)Optimal ratio: The ratio of nuts and dried fruits is 75:25, meeting the standard recommended by the Dietary Guidelines for Chinese Residents (2022).

Quality:
1）The raw material are sourced from the world's best producing area, for the new season's raw materials, ensuring high quality.
2） Double-lock freshness in packaging: The use of double aluminum foil packaging increases the packaging's oxygen insulation and light resistance,Additionally, Baicaowei patented fresh-lock partition ensures that nuts are crisp and dried fruits are moist.
3）Noble green packaging：The base color of the“BenWeiZhenGuo” nut series is a dark coffee color, representing the color of the land, showcasing its origin from nature. The font uses gold to highlight the sense of quality. The carton handle material has been upgraded from soft PET to PP, enhancing its texture and quality.

Product Images