Company Website

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Company Introduction

DXY is a leading digital healthcare technology platform in China. With professional content sharing and online interaction, rich and comprehensive data accumulation, standardized high-quality digital healthcare products, it has connected hospitals, doctors, scientific researchers, patients, pharmaceuticals, and insurance companies. Since Its establishment 20 years ago, DXY has served over one hundred million public users, and covers health and wellness scenarios such as high-quality health popularization, public knowledge e-learning, online consultation, e-commerce, and offline primary care. "More health, Better life" is the vision of the company. The company will continue to provide users with trusted products and services to improve the life qualities of Chinese people.

Product concept, highlights and added value

(1) low GI(GI value =28)+0 sucrose formula: double slow sugar, fear of sugar and fear of the gospel of fat people.
(2) Raw materials: specially prepared chickpea paste to replace the traditional high-sugar red bean paste. Cooking in a small pot, retaining the nutrition of hummus and the fragrance of original beans; New Zealand imported butter to crisp, crisp layer by layer, and melt at the entrance; 0 Sugar Xuemei Niang: Choose high-quality glutinous rice with full grains, soft glutinous Q bombs at the entrance, and playful drawing; Salted egg yolk in Dongting Lake: The whole egg yolk is ground for many times, delicate and without hard core. The entrance is loose and smooth, salty and delicious.
(3) Formula: oat bran powder, compound prebiotic powder and maltitol solution are specially added, which makes the taste soft and dry, slightly sweet and not greasy, and is particularly friendly to weight control people and pregnant mothers with sugar friends;
(4) Efficacy: Add mulberry leaf extract (inhibit glycosidase activity and lower blood sugar *)
(5) Taste: sweet, salty, crisp and glutinous, and enjoy once in five times; Five layers of full ingredients: mellow sesame seeds, layers of crispy skin, 0 sugar snow-mei Niang, soft sweet hummus, and salted egg yolk with sand flavor.
(6) Technology: Twelve processes are carefully worked and baked in sections, so that the crisp body is round and not cracked, and the entrance is smooth and not choked.
(7) R&D: jointly developed by China Food Fermentation Industry Research Institute (it is the first souffle with low GI detection available on the website of China GI Nutrition Studio).
(8) Marketing: scientific and quantitative sugar control: 1 egg yolk cake ≈ 1 apple heat; Double slow-rising sugar

Product Images

Please briefly describe how your product communicates with consumers

Ordinary souffles in the market contain high sugar and calories, so sugar friends, pregnant mothers and weight control people often dare not eat them, losing a lot of food fun. In order for sugar lovers and weight control people to enjoy Chinese cakes like souffle and regain the pleasure of food, we developed the first souffle with low GI test in China.
In terms of raw materials, we replace the traditional high-sugar red bean paste with specially prepared chickpea paste, which belongs to low GI food; At the same time, 0 sugar snow-mei Niang is selected to realize soft glutinous Q-bomb and avoid unnecessary sugar intake; We also innovatively add mulberry leaf extract, oat bran powder and compound prebiotic powder to the egg yolk cake, which slowly increases sugar and has a dense taste. Finally, we use maltitol solution instead of white sugar, so as to achieve a real low GI.
In research and development, in order to achieve a more professional slow-rising sugar, we jointly developed with China Food Fermentation Industry Research Institute to achieve delicious and slow-rising sugar.
On the packaging, we chose professional and calm purple, and marked GI≤55 and 0 sucrose to highlight our core selling point.
In marketing, our selling point in one sentence is the low GI souffle exclusive to sugar friends, and at the same time, we emphasize that our core selling points are the special chickpea stuffing, slow sugar factor (mulberry leaf extract), 0 adding sucrose, and GI≤55.
In addition, the combination of influencer seeding and e-commerce platform linkage covers a wider target audience; We also invited doctors from obstetrics and gynecology/endocrinology departments to provide food evaluations and recommendations to ensure trust.

Product Images

Ingredients List Photograph

Launch Date

2022-10

Target Consumer

People aged 26 to 50 who have a need for sugar control. Not only controlling the addition of sugar, but also controlling blood sugar. The core population includes: people with diabetes (including pregnancy diabetes), people with blood sugar anxiety, and healthy people who control sugar and weight.

Weight/Volume per Pack

240g（6颗）

Price per Item

49.8/盒

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

national scope

Distribution Channels

电商 E-commerce

Market Performance

Since its launch，the product has been sold for 5 million yuan at least