Company Website

http://www.shenghetang.net/index.aspx

Company Introduction

Guangdong Shenghetang Health Food Co., Ltd. was established in 2005, is an innovative research and development, production, sales and dissemination of herbal health food enterprises with turtle jelly and herb as the core. With Guangdong Jiangmen & Guangxi Pingxiang double core production base, perfect information research and development center. Sheng He Tang products have reached the whole field from upstream to downstream. At present, it has achieved full coverage of international, national and regional retail terminal systems throughout the country, and the overall terminal has more than 200,000 stores. Its products are exported to North America, Australia, Europe, Japan, Southeast Asia and other countries and regions.

Product concept, highlights and added value

Product concept: SUNITY Rock Sugar herbal Turtle Jelly continues the ancient formula of Southern Song Dynasty, upgrades the fresh process, adds the low-temperature extraction of herbal juice, differs from the traditional turtle powder preparation process, the taste is tender and smooth. Add rock sugar, reduce the bitterness of the jelly, improve the formula to reduce cold, sweet back to sweet. There are authentic and moist ingredients - Anhui Huangshan tribute chrysanthemum, with turtle, immortal grass, honeysuckle, licorice, dandelion, poria 6 flavor ingredients together to boil, moisten and double. Product highlights: 1, independent real turtle cooking: select stone turtle, gently boil for 10 hours, precipitation of nutrition gum; 2, "Xiancao juice · low temperature extraction" innovative process, taste more fragrant and tender and smooth: low-temperature extraction of Xiancao juice boiled, different from the traditional process of Xiancao powder, natural lock into the turtle paste, taste fresh and tender and smooth; 3, herbal moisturizing double: Authentic herbal moisturizing - Anhui Huangshan tribute chrysanthemum, floral sweet, and supplemented by turtle, fairy grass, honeysuckle, licorice, dandelion, poria, rock sugar 7 flavors of herbal ingredients to boil together, clear and dry; 4, 0 fat, low sugar, low calorie, no flavor: 1 cup of product calories (47.21kcal) less than half of an apple (76.5kcal), light burden, eat unwily; (Refer to "Mint Health", apple is calculated according to 380g/ piece) 5, design innovation: refining "real turtle boil" and "run" icon, provide trust, with the first "cup of honey" product design, can add sugar according to preference, adapt to the difference between north and south flavor, convenient to eat. Added value: SUNITY Rock Sugar herbal Turtle Jelly has sold more than 100 million cups in all channels since its listing.

Product Images

Please briefly describe how your product communicates with consumers

1, a cleaner formula: According to the 2023 National Healthy Life Insight report, 71.27% of the respondents said that they need to obtain health management more, and consumers nowadays are more in pursuit of natural health, convenient and leisure lifestyle. Rock sugar herbal jelly adopts low sugar formula, clean formula, no added flavor, eat herbal natural sweet.
2, packaging design innovation and upgrading:
(1) Refining "真龟熬制" and "润" icon: intuitively show the value anchor, highlight the real material, so that consumers can choose at ease;
(2) Dynamic design highlights the "YOUNG" attitude: Different from the traditional packaging in the market, the design color is bright and vibrant, and the cup shape is rounded, so that the traditional food is refreshed and closer to the young people.
3. Marketing Communication:
(1) Excavating the pain points of multiple scenes: excavating more food scenes such as leisure parties, travel snacks, post-meal greasy solution, etc., for the pain points that are easy to get hot and dry, extract the slogan of "clean and moist not afraid of dryness, always prepare SUNITY", and do healthy leisure snacks around consumers.
(2) Take advantage of marketing activities master planting grass: Since 2018, SUNITY has successively launched the "SUNITY's Night" music tour IP, with "brand × concert" marketing to allow products to reach more consumers. Online small red book master, Tiktok, master live recommend, to personally test the praise triggered grass.

Product Images

Ingredients List Photograph

Launch Date

2007-1

Target Consumer

People of all ages

Weight/Volume per Pack

208g

Price per Item

15.8元/4杯装 208g/杯

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Mainland China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 航空、政企等

Market Performance

SUNITY Rock Sugar Herbal Jelly has covered all channels of snack food distribution system, KA, BC, campus and so on, and is deeply loved by young people. Up to now, the product's omni-channel sales exceeded 100 million cups, and sales exceeded 10 million. Especially in the volume of snacks channels, rock sugar herbal jelly paste in the category of sales and share far ahead.