Company Website

http://www.tehho.com.cn/

Company Introduction

Kunming THE-HO Canned Food Co., Ltd. was established in 1946, originally founded as Brother Canned Food Co., Ltd. by Mr. Pu Zaiting in 1921. In 1923, Mr. Sun Yat-sen personally inscribed the phrase "饮和食德" (Drink in Harmony, Eat with Virtue) in praise, and thus, the name "德和" (THE-HO)(meaning “The Virtue & Harmony”) was adopted as the trademark. Over the past century, THE-HO has undergone development and has evolved into a comprehensive food enterprise integrating production, processing, and sales. The company's main products include over two hundred varieties such as canned luncheon meat with Yunnan ham, canned Yunnan ham, fresh food, sausages, cured meat, and instant rice noodles. With a reputation built on product quality, THE-HO has earned the love and trust of numerous consumers and has become a well-known brand in Yunnan.

Product concept, highlights and added value

Yunnan Rice Noodles, representing a cornerstone of traditional Chinese cuisine, have consistently remained a favorite among customers.However, the commercially available rice noodles often fall short, lacking the genuine essence of Yunnan. In an effort to rectify this, Teh-ho diligently scoured every corner of Yunnan's mountains and rivers, meticulously selecting unique local ingredients and refining the recipe. Through over 700 days and nights, we visited more than 500 rice noodle restaurants across various towns, conducting over 1,000 flavor tests. All these endeavors and enthusiasm have culminated in the creation of Teh-ho Cross-Bridge Rice Noodles. With just one minute, Teh-ho Cross-Bridge Rice Noodles help you effortlessly prepare a bowl of authentic Yunnan rice noodles in the comfort of your home.

Product Images

Please briefly describe how your product communicates with consumers

With the original intention of making cooking easy, relieving nostalgia for tourists, and allowing guests to experience authentic Yunnan culture, we combine the authentic local dine-in taste and special dishes of Yunnan to conduct product research and development with the goal of ‘deliciousness, convenience, and restoration’.
1.Make cooking easy: with fresh-keeping rice noodles, it can be cooked in 180 seconds, which is faster than ordering takeout.
2.Relieve nostalgia: based on Yunnan rice noodles, we have developed cross-bridge rice noodles, that Yunnan people have grown up eating. By using unique Yunnan ingredients, we have innovatively launched lemon golden soup rice noodles and papaya golden soup rice noodles. Inspired by Yunnan cuisine, rice noodles mixed with fried mush-potato are developed. We make sure that you can have a taste of your childhood anywhere and anytime.
3.Get to know Yunnan culture: Mengzi’s cross-bridge rice noodles product represents the memory and taste of a city. Whether you are traveling, hoping to understand the character of the city through food, or after returning to daily life, you can find the taste that you are longing for.
4.Concept for this design：In order to effectively communicate with consumers within the highly competitive fast food industry, we recognize the need for a differentiated and visually striking design language that conveys our product's characteristics

Product Images

Ingredients List Photograph

Launch Date

2023-8

Target Consumer

The textures of TEH-HO rice noodles are closer to that of dining-in experiences, offering an alternative choice for the 18-24 and 25-35 age groups, beyond takeout and instant noodles.芳方13:34

Weight/Volume per Pack

312.5g

Price per Item

25.8元/袋

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

The product is available for purchase throughout the country.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Market Performance

Since the product was launched, it has taken root in the Yunnan market and steadily advanced deep cooperation with top domestic online and offline channels, leading to a continuous and steady increase in sales. In 2023, the sales of a single product exceeded 15,000 bags in just 3 minutes in the EAST BUY live broadcast room, earning awards such as the Little Red Book Black Horse Brand.芳方1月30日 13:28