Dr.Surprise Musang King Durian Ice Cake_Zhejiang Muhua Cross-Border E-Commerce Co.,Ltd_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

Dr.Surprise Musang King Durian Ice Cake

Food | Baked Food

Zhejiang Muhua Cross-Border E-Commerce Co.,Ltd

Company Website

无

Company Introduction

Dr.Surprise was founded in 2021 and is a food company focused on exploring and developing iconic products. We adhere to the concept of natural and healthy products, carefully select high-quality global goods, insist on direct sourcing from the origin, apply technology for fresh preservation, and innovate product forms based on consumer needs. Our goal is to provide more interesting, reassuring, and delicious options for consumers worldwide.

Dr.Surprise owns an exclusive plantation in the core production area of durian in Malaysia, positioning ourselves as experts in naturally-ripen durian research and development. We have developed a range of durian products including whole durians, durian pulp, and durian-based products. All our imported goods are cooperated with China Certification & Inspection Group (CCIC), ensuring transparency and traceability throughout the full cycle of supply chain with the use of CCIC tracking codes.

Product concept, highlights and added value

Dr.Surprise Musang King Durian Ice Cake, made with real Musang King durian pulp as the filling, rejects the addition of durian powder, featuring pure fruit pulp and thin coat, soft and chewy with bursting juicy flavor in every bite.

Dr.Surprise Musang King Durian Ice Cake uses imported D197 Musang King durian pulp from Malaysia as the filling, with 100% fruit pulp and no additives, aiming to restore the authentic taste of the fruit flesh. The outer coat is made of high-quality potato starch, creating a crystal clear and chewy ice skin with a beautiful appearance and delicious taste. In the process of product development, we insist on using natural and healthy ingredients, strive for a purer formula, and reject any unnecessary additives. Our Musang King Durian Ice Cake does not contain flavoring essence, colors, preservatives, or trans fats.

In order to solve the problem of cake preservation without adding preservatives, Dr.Surprise Musang King Durian Ice Cake adopts advanced ultra-low temperature nitrogen freezing technology to keep the freshness. This technique helps prevent the aging and hardening of the outer starch coat, reduces the loss of color and fruit content, and preserves the fresh taste. It also enables the product to stay fresh for a longer period of time.

As a frozen dessert, when consumed directly from the freezer, the outer coat has a slight frosty texture, offering a solid ice cake sensation with a sweet and non-greasy taste. When thawed for consumption, the outer coat turns transparent and chewy with a soft and tender texture, while the filling bursts with juice in every bite, resulting in a higher level of sweetness and a more intense durian aroma.

Different from traditional round or triangular shaped ice coat dessert, Dr.Surprise Musang King Durian Ice Cake adopts a more easily removable "small cubic" shape with thinner coat. The ratio of coat to filling is designed as "40% coat and 60% filling" (20% higher in filling than similar products in the same category), ensuring genuine thin coat and generous filling.

Product Images

Please briefly describe how your product communicates with consumers

Traditional Chinese pastries often contain excessive amounts of oil and sugar, which cannot meet the modern people's demand for healthy and delicious food. Dr.Surprise adheres to the concept of natural and healthy products, using healthy ingredients and pursuing pure formulas while rejecting unnecessary additives in the product development. Dr.Surprise Musang King Durian Ice Cake uses high-quality potato starch to create a crystal clear and chewy ice coat without using oil, resulting in a healthier design. The filling is made from 100% Malaysian D197 Musang King durian pulp, without adding thickeners, flavors, colors, or preservatives, ensuring the authentic taste of durian.

The product team of Dr.Surprise discovered that the core demands of consumers for ice coat desserts is "thin coat and generous filling". After testing more than 10 different forms of product, we finally chose the "small cubic" shape, which is easier to remove from the mold and it has thinner coat. This innovative form not only allows Dr.Surprise Musang King Durian Ice Cake to have a higher filling ratio compared to similar products in the market (20% higher), achieving genuine thin coat and real filling, but also breaks the limitations of traditional shapes like "zongzi" and "mooncake", expanding the occasions for consuming ice cake products. Whether it's during the Dragon Boat Festival, Mid-Autumn Festival, or any other time of the year, people can enjoy this ice cake.

Considering the gifting needs of some consumers, Dr.Surprise Musang King Durian Ice Cake is packaged in a gift box. The surface of the box uses retro embossing with gold foil decoration, giving it a sense of luxury and elegance. Whether it is used for gifting or for personal use, it satisfies the need for a sense of ceremony. Each box contains 6 pieces, with individual packaging and a spoon and fork included for convenience.

Product Images