Company Website

http://www.lemonghg.com/

Company Introduction

Lemon Republic ® is the No. 1 brand of lemon drinks focusing on fresh, healthy and light trucks.
With the mission of "lemon awakening the new generation", Lemon Republic deeply analyzes the "characteristics of lemons", looks for lemon production areas all over the world, takes aroma backfill technology as the core, exclusive blending of multiple varieties of lemons, 3D restoration of the aroma and juice of freshly squeezed lemons, and uses delicious "acid" to inspire young people to jointly build a new, interesting and energetic lemon planet. At present, it covers more than 30,000 retail terminals such as convenience stores and boutique supermarkets. It has topped the sales list of major e-commerce online for many times: Tmall fruit drink category first, Douyin drink category first, Pinduoduo drink category first.

Product concept, highlights and added value

In the post-epidemic era, people's interest in outdoor activities continues to grow, and camping has become a new carrier of outdoor activities, and it is also a form of social attributes that the new middle class can do on weekends. Lemon Republic has made a large-capacity, shareable fruit juice drink for the new middle-class lifestyle of the city on the Hema channel, and it is different from other bottled fruit juice products, so that users want to go camping when they see it, and they can want to drink it when they go camping.
The Lemon Camping Water Bag is Lemon Republic's first sustainable packaging product, with a unique hydration bag shape with a faucet accessory for easy access and closure at any time. Add a variety of fresh NFC juice, fruity and refreshing, 2L large capacity can be suitable for 4-6 people to share happily, a bag of party drinks. The parts of the product are all detachable, and they can be cleaned and reused in an environmentally friendly manner after drinking, giving the product a new life cycle.
This form of water bag packaging is also the first to be used for fruit juice drinks, and the plastic waste and pollution problems that bottled beverages cannot avoid as FMCG are gradually recognized by the industry and consumers with the rise of sustainable topics. A delicious, healthy and eco-friendly drink can be used as a sustainable attempt.

Product Images

Please briefly describe how your product communicates with consumers

Generally, when camping travels, you need to carry a variety of multi-bottle drinks, which has caused a travel burden due to the inconvenience of carrying in the early stage of purchase and the difficulty of discarding in the later stage, and the advantages of lemon camping water bags can be highlighted:
1. Add a variety of NFC juices, the taste is moderate sweet and sour, and it is versatile to drink directly and mix wine;
2. Interesting accessories of the faucet, which are easy to drink and pour, and the vacuum in the bag is fresher;
3. The capacity is 2L, which is twice as much as the conventional large-capacity juice, and the small size is not burdened when you grab it;
4. The water bag packaging material can be recycled, and it can be used again after drinking, and other storage operations (water, rice, laundry detergent, etc.) can be carried out to reduce the environmental burden of discarding.
In September 23, the company locked the water bag packaging online for topic marketing, focusing on "How to open a water bag in the Lemon Republic?" "Water Bag DIY" was put into interaction, and the social media exposure was 12 million+

Product Images

Ingredients List Photograph

Launch Date

2023-7

Target Consumer

22-40 years old, new middle-class families or white-collar workers in first- and second-tier cities who have a demand for healthy juice and quality of life

Weight/Volume per Pack

2L

Price per Item

39.9

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

East China, South China, Central China, North China, and West China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall

Market Performance

Since the first launch of Freshippo in June 23, the first batch of 6000+ boxes have been sold, with a sales increase of 400% from July and a 400% increase in the peak of the camping season in August, with a maximum PSD of 10+ in a single month, and a total of 150,000+ boxes sold in stores. In the camping off-season in December 23, Tiktok sold 1w+ boxes in a single month, and 2w+ boxes were sold online in January 24.