Company Website

无

Company Introduction

Relying on circular agriculture, the high-end agricultural brand Zhao Ri Wei Pin has 1500 mu of organic land in Laiyang, Shandong Province, with self-supporting farm and pasture. In order to restored the soil to a good state of natural fertility, the company spent five years idling the land that fertilized by Cow dung later. Organic crops planted become organic agricultural products or feed for cows，which produce high-quality milk. This is the "circular farming" mode adopted by Zhao Ri Wei Pin，which is committed to providing consumers with natural and comfortable delicious agricultural products with the concept of "circular farming, natural delicious".

Product concept, highlights and added value

IDEA：As heavy coffee consumers, urban young white-collar workers often have a fast-paced lifestyle and rely heavily on the stimulating effect of coffee. Therefore, when purchasing coffee, they often prioritize convenience and often buy coffee near the company. Additionally, with higher incomes and a refined lifestyle, they pay great attention to the authentic taste of coffee. Based on this insight, Zhao Ri Wei Pin, an innovative company, combined cold-brewed coffee concentrate with its own handmade fresh milk to create this "quality coffee on the go" .
HIGHLIGHT：an exquisite and small handheld package that perfectly contains 250ml of its own dairy farm's fresh milk and 30ml of additive-free cold-brewed coffee. Busy coffee lovers no longer have to worry about queuing up or holding a large cup of coffee while walking through crowds. To make a rich latte, all you need to do is mix the coffee concentrate with fresh milk, and in just 2 seconds, you'll have a DIY specialty coffee that rivals professional coffee shops, simple yet refined.
ADDED-VALUE：This product not only brings a convenient experience to urban people through innovative ideas, but also restores the authentic taste of handmade coffee through its own handmade agricultural quality. It strikes a delicate balance between various types of instant coffee that emphasize efficiency and freshly brewed coffee shops that prioritize quality output.

Product Images

Please briefly describe how your product communicates with consumers

As the brand of Zhao Ri Wei Pin gradually enters the coffee market, we have observed that in these fast-paced cities, the consumption scenario of coffee has begun to shift from "slow coffee" to "fast coffee". Due to the pressure of work and life, most white-collar workers often stay up late, and their demand for coffee is increasing. They drink coffee at least 3 times a week and buy coffee in a hurry. Most of them take out coffee, and few of them have time to sit in an elegant coffee shop and enjoy a cup of hand-ground coffee. Therefore, for this part of the population, we have developed this product.
(1) Coffee and milk are two separate product packages, which are packed in kraft paper bags and can be easily carried away. The operation is simple, and users can drink and adjust them on the spot;
(2) The main sales channel for this product is mainly fresh e-commerce channels, and it will gradually enter convenience store channels in the future. The density of convenience stores in first- and second-tier cities is much higher than that of coffee shops. For office workers, this product is convenient and fast to purchase, and it can be easily carried along with a cup of coffee when buying breakfast. The product packaging is lightweight and easy to carry;
(3) The marketing model of this product is different from previous products that were launched online and offline at the same time. This product is first sold in online stores, while the product is planted and creates online noise, and then online traffic drives offline sales.

Product Images

Ingredients List Photograph

Launch Date

2023-7

Target Consumer

Female white-collar workers aged 22-35, busy with work, rely on coffee daily, seek rich flavors, value cost-effectiveness, and love trendy experiences and online shopping.

Weight/Volume per Pack

250mL

Price per Item

16.8

Storage requirements

冷藏（0-4℃）

Marketing Area

Chinese mainland

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Market Performance

Since its launch, Milk&Coffee has been well-received by consumers, selling out within 30 minutes during its new product promotion on the mini-program