Company Website
https://fengweipai.tmall.com/shop/view_shop.htm
Product concept, highlights and added value
With the upgrading of consumption brought by the improvement of the quality of life, consumers' requirements for meat products have also been further improved. The core advantage of Orleans roast chicken wingette is that it provides consumers with a safe, delicious, high-quality, and conveniently prepared roasted chicken wings.
In terms of cooking method, market acceptance, storage condition and transportation conditions, the roasted chicken wings are very similar to the existing product Juicy Roasted Sausage. As of November 2023, more than 150 million pieces of roasted sausages have been sold, ranking first in the retail sales of roasted sausages in the country. With similar hot-selling genes as roasted sausages, we believe that roasted chicken wings will also achieve great success again.
1. High quality: strictly selected "big guys", big and plump, cooked chicken wings with less loss and more meaty texture.
2. Safe ingredients: high-quality white-feathered chickens, mainly grain-fed, scientifically fed in stages, and the entire industrial chain of the self-owned farm is traceable, allowing adults and children to eat with no worries.
3. Exquisite processing: fresh and tender mouthfeel, 100 minutes of breathing negative pressure vacuum rolling, simulating the restoration of manual kneading; 12 hours of low-temperature marinating, the flavor is more bone-deep; the two-stage steaming and roasting process is used to heat evenly, making it tender and juicy; -35℃ quick freezing to lock in freshness and tenderness with meat and juice.
4. Easy to cook: Cooked chicken wings can be heated in the microwave for 3 minutes. It is simple and convenient and does not require marinating. Air fryer (no need to defrost, heat at 200°C for 13-16 minutes), microwave (no need to defrost, fastest high heat for 2-3 minutes), oven (natural defrost for 15 minutes, 1500-1800 watts at 200°C, heat for 10-12 minutes ), DIY delicious food easily at home.
5. Orleans flavor: sweet and salty, crispy skin outisde and tender meat inside, mellow and rich in flavor.
6. Various eating scenarios: parties/catching up TV dramas/camping/staying at home, you can eat as you like.
Product Images
Please briefly describe how your product communicates with consumers
1. In terms of cooking method, market acceptance, storage condition and transportation conditions, the roasted chicken wings are very similar to the existing product Juicy Roasted Sausage. As of November 2023, more than 150 million pieces of roasted sausages have been sold, ranking first in the retail sales of roasted sausages in the country. With similar hot-selling genes as roasted sausages, we believe that roasted chicken wings will also achieve great success again.
2. Roasted chicken wings is a product that is warmly welcomed by the public. Roasted chicken wings in fast food restaurants may be a must-order item for many people. However, most fast food restaurants close early and ordering takeout is time-consuming and expensive, and products may not be hot when consumers get them. It is not easy to have hot roasted chicken wings conveniently and quickly without leaving home.
3. The chicken wings on the market may have problems like the meat tastes in an abnormal way, tastes to be stored for too long, or the food safety issues(quickly-raised chicken/multi-wing chicken) that mothers might be worried about; Also, in the traditional roasted wing cooking process, for beginners, chicken wings are very easily to be cooked semi-raw inside.
4. Chef Nic π hopes to bring a safe, high-quality, delicious and easy-to-make chicken wing product to our users and consumers in need, so that they can eat delicious, high-quality chicken wings anytime and anywhere.
Product Images
Ingredients List Photograph
Launch Date
2023-10
Target Consumer
Sophisticated mothers between the ages of 25 and 39, young white-collar workers, and the middle class
Weight/Volume per Pack
270g/袋
Price per Item
69元/袋
Storage requirements
冷冻(-18℃)
Marketing Area
All Over China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS