Company Website

http://global.glico.com.cn/

Company Introduction

Ezaki Glico (hereinafter referred to as "Glico China") is a wholly-owned foreign-invested enterprise of Ezaki Glico Co., Ltd. in China, founded in 1995, which owns a number of brands such as Pocky, Pejoy, Pretze, Almond Kacao, Bisco, etc. Now there are already 32 offices across the country, and the enterprise employs nearly 2,500 people. Through extract insights from consumer needs and market trends, the company provides consumers with competitive products and will continue to provide with "delicious and healthy" products and values using high-quality raw materials and creativity.

Product concept, highlights and added value

【Product Innovation】
① 'bean-to-bar' concept, select the global origin of Ghana / Peru / Ecuador cocoa beans, tasting the delicate changes in flavor before, during and after the tasting.
② Diverse and innovative flavors: California almonds, handmade toffee from Texas and other classic combinations, as well as pine hops from the West Coast, Indian masala tea mixed with spices, oatmeal latte in collaboration with Blue Bottle and other bold attempts. It breaks the boring impression of dark chocolate and brings a bright taste enjoyment.
③ 100% pure plant-based dark chocolate, lactose intolerance can also enjoy.
④ Certified by the International Chocolate Award (ICA), TCHO change the boring stereotype of single flavor of dark chocolate through the special novel flavor seasoning, and provide a exciting new solution for consumers who yearn for the good balance of sweet & bitter.
⑤ Cutting-edge colorful packaging design, subverting the usual tradition of black and dull.
Product Experience: Subverting the conventional expectations of Dark Choco. Two product lines have been specially developed: 1) New and interesting flavor specialties2) Professional Tasting Series.
【Sensory evaluation of the product】
Color and smell: retain the mellow aroma and color of cocoa, but also mixed with the rich flavors of added natural additives.
Taste and texture: just the right amount of bitterness, a delicate balance of bitter and sweet, smooth in the mouth, infinite flavor.

Product Images

Please briefly describe how your product communicates with consumers

Understanding consumer pain points: dark chocolate lack appealing flavor and the easy to bring the feeling of monotony, but customers are forced to give up ordinary milk chocolate due to their perception and pursuit of 'health'. Therefore, the main issue is to attract and convert consumers to the dark chocolate that can combine 'deliciousness and health'.
Respect consumers' individuality and differences:
①This is mainly achieved through the rich product lineup and flavors. Whether you are a novice or a veteran, you can find the flavor you are interested in in our product line.
② Bold colorful packaging, by virtue of the color of the packaging can determine the product cocoa concentration and flavor. The more flavorful the product, the stronger the color will be easy to distinguish.
③ from the raw materials to start the examination. 100% pure plant-based, no longer lactose intolerant people refused. Seeing the brand's concern and tolerance for consumers in its products.
Marketing Perspective:
① As an American imported product, it has already received a lot of attention and recognition in the American industry. There are 2 flavors [Coffee Latte] & [Toffee Time] won the ICA Gold and Bronze Awards respectively. From the perspective of awards, we can increase the product's flavor imagination and brand professionalism certification to the fastest extent, attracting targeted consumer groups.
② Popularize the concept of bean-to-bar, enhance consumer awareness of the chocolate industry and standards, and allow consumers to enjoy better quality chocolate products at an affordable price.
③ Use Tcho to become a label. Demonstrating responsibility and care for social responsibility, sustainability, and environmental protection (using only fair trade cocoa beans, caring for the growers behind the cocoa beans, 0 animal dairy products, recyclable packaging)

Product Images

Ingredients List Photograph

Launch Date

2023-4

Target Consumer

Female, 25-40 years old, first-tier/new first-tier cities. Single or married with children.Independence and sophistication/focus on personal value realization/pay for quality

Weight/Volume per Pack

70g

Price per Item

89元/块

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China Mainland

Distribution Channels

电商 E-commerce; 其他销售渠道 线下精品超市