Company Website

https://www.teway.cn

Company Introduction

“Teway Red”, representing passion, dedication and warmth, conveys Teway’s steadfast commitment to and responsibility for consumers. Teway is a large listed food corporation integrating R&D, production and sales of seasonings. Currently, it boasts four bases, more than 2,000 employees and annual sales of nearly 2.7 billion RMB Yuan. Teway Food currently boasts the four major brands of “Haorenjia”, “Dahongpao”, Teway Food High-end Catering Seasoning Customization”, and “Tianche”, covering more than 100 products including hotpot seasoning, Sichuan cuisine seasoning, and spicy sauce.Our vision is to become a globally leading dining table delicacy solution service provider. Our mission is to create a happy life with sweet taste.

Product concept, highlights and added value

1.Winning through "Flavor": Deliciousness is the foremost demand of hot pot consumers. Preferences for spiciness, numbness, and saltiness vary among individuals, but fragrance is a common pursuit for most consumers of butter hot pot. Judging the tastiness of a Sichuan-Chongqing hot pot involves having a generous and rich amount of red oil. Creating a hot pot base that can match the authentic flavor of Sichuan-Chongqing hot pot restaurants without adding preservatives, flavor enhancers, or artificial colors poses a significant technological challenge. Advanced testing techniques (GC-MS) indicate that the third generation of premium hot pot stands out compared to the second generation, with more pronounced beef tripe, caramel, and roasted flavors, while better preserving volatile aroma compounds. This truly achieves a groundbreaking upgrade in the category of hot pot bases.

2.Anchoring with "Thickness": Establishing a product packaging visual language around "thickness," visually conveying the sense of thickness, and showcasing the product's strong association with thickness. Allowing consumers to intuitively feel the abundance of butter and the rich taste is a positive guide to the flavor.

3.Breaking through with "Newness": We have employed a top-notch research team, undergone thousands of taste tests, and invested in production equipment worth millions to elevate the taste of hot pot bases to new heights. Through the innovative process of a 4-hour low-temperature simmering to lock in fragrance, we preserve originally volatile aroma compounds. Ingredients like butter, chili, peppercorns, and spices fully interact in the reaction vessel, extracting flavors into the oil. The final step involves separating the extracted spices, leaving only the upper layer of clean and flavorful red oil. This results in a premium hot pot that is residue-free and has a rich taste.

Product Images

Please briefly describe how your product communicates with consumers

In our extensive and long-term discussions with hot pot enthusiasts, we have discovered that there is a heightened expectation among people to enjoy hot pot at home with flavors even better than those from hot pot restaurants. As a company that has dedicated over 20 years to perfecting hot pot base ingredients, we feel a sense of duty in meeting these expectations.

The key to Sichuan-Chongqing hot pot lies in the red oil, and for our premium hot pot, we use only natural ingredients in the oil blend. The process involves frying these ingredients and then employing an innovative 4-hour low-temperature simmering technique to lock in the volatile aroma compounds that would otherwise evaporate easily. During this process, ingredients like butter, chili, peppercorns, and spices have ample contact in the reaction vessel, allowing the flavors to be fully extracted into the oil. The final step involves discarding the extracted spices, leaving only the upper layer of clean and flavorful red oil. This results in a premium hot pot base that is residue-free and has a rich and robust flavor.Thanks to the innovative breakthrough of the 4-hour thick simmering technique, our hot pot can be produced without adding preservatives, flavor enhancers, or artificial colors. The taste truly comes from natural ingredients.

In order to promote Sichuan-Chongqing hot pot more effectively, our premium hot pot brand has collaborated with the Sanxingdui Museum, introducing co-branded gift boxes and limited-edition merchandise. This collaboration represents a collision of Sichuan-Shu civilization and hot pot culture, creating a unique and exciting blend of history and culinary experience.

Product Images

Ingredients List Photograph

Launch Date

2023-9

Target Consumer

Heavy enthusiasts of beef oil hot pot in Sichuan and Chongqing, refined middle class people aged 25-45, love to gather and enjoy delicious food.

Weight/Volume per Pack

650g

Price per Item

69.9元/袋

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

CHINA

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS