Company Website

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Product concept, highlights and added value

We hope to develop a plum wine with Jiangnan city characteristics, beautiful, delicious, and taste memory, so we choose the natural products of the Taihu Lake Lake in Suzhou for research and development. Suzhou's Biluochun tea is a world-renowned tea with excellent quality, and is a business card of the city. The green plum used to brew plum wine is also a local product, which inspired the concept of "Biluochun plum wine".
The combination of tea and plum wine needs to solve the problems of sedimentation and the bitterness of the tea itself. After dozens of repeated experiments, we extracted Biluochun tea by cold brewing, which has extremely low bitterness and a delicate tea aroma; The Taihu Lake Green Plum 8 Year Old Plum Wine is selected, which has pure plum flavor and promotes saliva production; The base of rice wine softens the overall taste, while honey makes the wine fresh, sweet, and smooth. The sugar content is 150g/L, far lower than imported plum wine. A 10 degree wine has a moderate alcohol content, with a rich plum aroma upon opening, and a delicate tea aroma upon entry, blending perfectly.
0 pigment, 0 essence, 0 preservative. The wine is fresh and pure. It can be mixed with ice or bubble water.
The green color used on the bottle label represents the freshness of tea and plum. The hot stamping process enhances the texture of the label, and a tea shaped horizontal label is designed on the neck of the bottle to increase recognition.

Product Images

Please briefly describe how your product communicates with consumers

1. Consumers want to drink good wine, so we insist on 0 essence, 0 pigment and 0 preservative, and use natural products as raw materials.
2. Consumers hope to buy urban characteristics in a city, and the city also needs a cultural and creative product, so we made Biluochun plum wine by combining the Taihu Lake Lake in Suzhou with Jiangnan culture.
3. We aim to help consumers choose wine that suits their taste, so they can taste it for free at each of our stores, promotional exhibitions, and markets. We also provide ways to repurchase, such as store contact information, Tmall, mini programs, etc.
4. We provide consumers with mailing, self drinking, or as city souvenirs.
5. We hope that consumers can relax and drink alcohol for leisure, just slightly tipsy, so the alcohol content is set at 10 degrees.

Product Images

Ingredients List Photograph

Launch Date

2022-3

Target Consumer

People aged 25 and above who want to relax and drink healthily

Weight/Volume per Pack

720ml

Price per Item

139元/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Chinese Mainland

Distribution Channels

电商 E-commerce; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 自建渠道：专营门店

Market Performance

There are over 20 products in the Mizaoju system, and Biluochun plum wine has the highest sales volume in all brand stores in Suzhou