Company Website

https://www.newhopedairy.cn/#/home

Company Introduction

New Hope Dairy, one of the most dynamic and innovative companies in China, has established a foothold in the southwest in just over ten years and has a deep layout in East, Central, North, and Northwest China. It has gradually deepened the country and built a "fresh strategy" as its core value. The combined fleet of urban dairy companies. Currently, it has 47 holding subsidiaries, 15 major dairy brands, 16 dairy processing plants, and 13 own farms. On January 25, 2019, New Hope Dairy Co., Ltd. (New Dairy Stock Code 002946) was officially listed on the Shenzhen Stock Exchange.

Product concept, highlights and added value

This is a new Chinese national style yogurt, in the core of the product to retain the Yunnan tradition, in the ingredients also follow the principle of less is more, does not contain any artificial colors or flavors, ingredients are not more than nine.
Raw material end: Use "star" fermentation bacteria DALI02
We extracted the patented strain from the traditional fermented product milk fan in Dali, which can not only accumulate in the intestine in large quantities, but also produce sufficient concentration of bioenzyme and other antibacterial components to inhibit the pathogenic bacteria in the intestine.
Process end:
1, the use of fermentation milk texture refinement technology: early medium temperature fermentation, mild acid production; In the middle stage, the macromolecular fat and protein are refined into smaller micro-particles by high speed shear impact of emulsion pump, the intermolecular force is reduced, and the conduction speed is faster; Rapid cooling in the later stage, the rapid cooling of 1 ton of products within 5 minutes is a check for the texture refinement.
2 Special flavor enrichment technology to restore the traditional milk fan flavor: the fermentation time is twice as long as that of traditional yogurt. DALI02 lactic acid bacteria produce more than 30 volatile components during the long fermentation process, the most important of which are alcohol substances, which provide cheese flavor and roasted nut flavor for yogurt, and restore the core flavor of milk fan.
Packaging end:
The series of packaging design to highlight the Yunnan minority "Yi", "Hani" elements and product characteristics. Using elegant white lines to depict the minority minority holding food ingredients as the main visual packaging, the overall packaging style is simple and creative, elegant and modern, rich in national characteristics, while conveying product flavor.

Product Images

Please briefly describe how your product communicates with consumers

Under the influence of the circle culture, the new Chinese style rises to lead the fashion trend, which reflects the increasing cultural confidence of the people. People will be touched by the memories of the Tang Dynasty in history when they see the Datang City in Xi 'an. They will also be touched by the elegance of the Tang Dynasty when they spin a string of beads and shake a folding fan. The increasing affirmation of local brands by young consumer groups is essentially a reflection of their confidence in Chinese traditional culture.
Based on the probiotics (DALI02) extracted from traditional ethnic food by "Yunnan Memory" (hereinafter referred to as the brand) as the starting point, the Flavor data plate is used to capture popular flavors in Yunnan, restore the strong flavor of traditional yogurt in Yunnan in memory, and coordinate with the design style of new Chinese ethnic style. Absorb and integrate the aesthetic concept of the current public, combine Oriental aesthetics with the modern lifestyle in line with the current, and visually capture the eyes of consumers.
At the same time, young consumer groups are not willing to simply copy the tradition, and at the same time pay tribute to the tradition, they are constantly seeking innovation and breakthrough. This new era consumption concept also makes the more creative and aesthetic concept of Yunnan Memory yogurt have a wider spread of soil, and its transmitted concept and unique design are loved by young people.
The eternal classic of traditional national culture is the fundamental source of the charm of new Chinese style. The culture and aesthetics passed down by the wisdom of The Times have given Yunnan Memory brand an inexhaustible source of power to produce new Chinese products with clever design but cultural heritage to attract more consumers to pay.

Product Images

Ingredients List Photograph

Launch Date

2024-2

Target Consumer

The main target group is local young consumers in Yunnan, aged 18-28 years old. Although they are also affected by foreign commercialization and fast-paced culture, they have anxiety and contradictions in their hearts, but they still have deep national feelings and pursue the pure slow life of Yunnan style, preferring romance, casual, free and leisurely life.

Weight/Volume per Pack

250g

Price per Item

6元/瓶

Storage requirements

冷藏（0-4℃）

Marketing Area

Southwest China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel