Company Website
www.喜盼.com
Company Introduction
Xi Pan have been engaged in the production of Chao Shan beef balls for more than 50 years,focusing on frozen ingredients(Chao Shan speciality frozen meatballs,Prefabricated dishes series,Low-fat frozen ingredients series.)
We invest in the factory of Shao Tou Ping Sheng Brothers food Co.Ltd.,to build up R&D center and purchase industry-leading equipment.We create frozen low-fat ingredients through continuous innovation,by improving the formula, traditional meat ingredients can be made lightweight. (Low-Calorie,Low-Fat,Low-Sugar,Low-Sodium,High-Protein)Create meat products with high-protein, low-fat, and low-carbon,Provide a "light food" meat diet plan for the market.
Product concept, highlights and added value
"Strong taste" is the most prominent feature of this Xipan golden Chaoshan beef ball, because Xipan has a master craftsman who has been engaged in the production of Chaoshan beef balls for 25 years, and every step of the production process is very particular. Every morning, go to the cattle farm to carefully select fresh slaughtered beef hind legs, and deliver them to the processing plant within half an hour. The slaughtering and processing are seamlessly integrated to ensure that the meat is fresh and not dehydrated. Artificial shaving of tendons to remove fat ensures tender meat quality, and then finely cuts it into pieces. Through machine simulation of the ancient method of hand pounding beef, fresh beef is pounded into a pulp, stimulating the gelation of beef protein and ensuring the integrity of meat fibers. During the pounding process, appropriate ice cubes are added to ensure the freshness of the minced meat. Add appropriate amount of starch, salt, garlic paste and other ingredients to evenly taste Chaoshan beef balls. Each beef ball should be slowly cooked at 55 ℃ for 10 minutes to make the Rice-meat dumplings smooth, and then cooked at 90 ℃ for 30 minutes to ensure 40 minutes of cooking and activate the soul of Rice-meat dumplings. Finally, the beef balls were picked up and dried. After 15 minutes -48 ℃ spiral quick freezing, the elasticity of Rice-meat dumplings was strengthened again according to the principle of thermal expansion and cold contraction, which not only ensured that the Rice-meat dumplings were instantly fresh and elastic. Each Chaoshan beef ball has a golden ratio of 28-30 pieces per kilogram. The diameter of the cut surface of the Rice-meat dumplings is just the maximum tension of the adult's jaws, allowing consumers to experience the bouncing feeling at the moment of biting open. It is symmetrical, large and full, round in color, crisp and elastic in taste, delicious, and restores the real beef flavor.
Product Images
Please briefly describe how your product communicates with consumers
In 2018, Xipan designed a series of packaging for intangible cultural heritage inheritance. This packaging breaks through traditional design, abandoning outdated shelf packaging images and using the most simple visuals and intuitive "story illustrations" to express the charm of Chaoshan cuisine. This product series is placed on traditional supermarket shelves, and due to its unique style design, it can be easily recognized among numerous packaging decorations in the same category, attracting attention. Through this design, consumers can not only taste the most authentic Chaoshan cuisine, but also feel the culinary craftsmanship of Chaoshan through the packaging screen. In addition, through different packaging, the Chaoshan intangible cultural heritage full of medieval heritage will be displayed to consumers who have not traveled to the Chaoshan area, allowing them to feel the charm of Chaoshan culture without leaving their homes. At the same time, it is conducive to the formation of brand culture in the later stage and the formation of connected product stories, facilitating the continuation of the story of new product development in the later stage. With the persistence of "one product, one story", it showcases the simple craftsmanship culture of the Chaoshan region, which has only produced one delicious craftsmanship for decades, and showcases it to the world through innovative ideas. In terms of promotion, we have carried out large-scale promotion through the official account, Xiao Hong Shu and Tiktok to attract the attention of target consumers. Through cooperation with more than 2000 KOL and multiple media reports, the company promoted the content of "how to make an authentic Chaoshan beef ball", "inheriting 50 years of beef ball making skills", and spread the highlights of low-fat beef ball, so that users can understand the selling points of this Xipan beef ball comprehensively and stereoscopically, and pay for it, becoming a loyal user of Xipan.
Product Images
Ingredients List Photograph
Launch Date
2019-3
Target Consumer
18-35 year old emerging white-collar workers pay attention to daily health and product quality.
Weight/Volume per Pack
250克/袋
Price per Item
26元/袋
Storage requirements
冷冻（-18℃）
Marketing Area
Nationwide
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 天猫、淘宝、京东、抖音、小红书、700+头部社群团购平台、钱大妈、微信公众号