Company Website
https://www.buhlergroup.cn
Company Introduction
Bühler Food (Wuxi) Co. Ltd. (BFWX), formerly Wuxi Weili Rice Co. Ltd., was jointly founded in 2007 by Buhler and DSM. It was wholly owned by Buller in 2013, located on the beautiful Taihu Lake with convenient transportation.
BFWX is a research, development, production and sales organization using Bühler’s advanced production equipment combined with a strong R&D team . BFWX’s main products contain：Breakfast cereals ( Granola, Muesli, Puffed grain) , Healthy snacks ( Grain snacks, Protein snacks ) , Functional food ( Cereal particles, Protein particles, Energy bars) , Instant rice, Nutritional kernels used for rice fortification and Starch kernel for patients with a specific amino acid metabolism disorder, which are in line with the green, natural, health, nutrition, functional, compound development direction and have reached the international leading level.
Buhler 3+ technology ( nutrition, delicious, security ) helps domestic grain brands to achieve boundary-breaking innovation.
Product concept, highlights and added value
Instant rice is another kind of convenient food developed after instant noodles. It is the staple food produced in industrialization, with its flavor, taste and appearance similar to that of ordinary rice. With the acceleration of modern people's pace of life and the improvement of living standards, people have more and more demand for convenient food, the requirements are also higher and higher, hope that convenient, but also can be nutritious and healthy, can control blood sugar, control weight and so on. With the acceleration of modern people's pace of life and the improvement of living standards, people have more demand and higher requirements for convenient food, which should be convenient, but also can be nutritious and healthy, can control blood sugar or weight, and so on. The existing instant rice has a high glycemic index, which is difficult to meet the needs of consumers. Especially after the epidemic, consumers have more and more urgent demands for health. This convenient rice can not only meet the needs of consumers for the taste of rice, but also control blood sugar and weight. It is packaged in a separate small package, which can meet the needs of consumers for a meal. The packaging design highlights the purchase point which consumer concern about, including functional raw materials of white kidney beans and konjac, edible methods, and "wild open to eat" logo. Besides it also has the guarantee of raw material patent. The package let consumers understand the characteristics of the product with a glance. In addition, the product is also matched with braised beaker, combination assembly and other forms, so that it can provide more convenient, affordable and rest assured.
Product Images
Please briefly describe how your product communicates with consumers
The white kidney bean extract, konjac powder, white kidney bean fiber were mixed with rice flour by different ratio tests, then gelatinized, squeezed and dried to prepare a convenient and functional staple food. It can inhibit the absorption of carbohydrate in the human body, enhance satiety, adsorption of excess fat. So it is suitable for consumers with the needs of weight loss or sugar control. Rice flour’s GI value will rise after gelatinization. The formula using the white kidney bean extract to Interference starch absorption, so that it can reduce GI value. Meanwhile, the formula contains konjac powder and white kidney bean fiber. Konjac can enhance satiety, control carbohydrate intake, and provide instant rice soft waxy taste. White kidney bean fiber can further reduce the amount of carbohydrate, and has the effect of adsorption excess fat, reduce energy absorption, and control weight. This instant rice is produced by rapid extrusion molding with high temperature. High temperature can achieve the sterilization effect, and make it easy to digest and absorb by improving the ripening degree. This instant rice uses fluidized bed evenly drying, which is conducive to maintaining the rice grain structure, reduce the rehydration time, and taste soft and glutinous. The shelf life can reach more than 1 year.
At present, the annual sales of this product is more than ten million, besides it has been praised by consumers. The development of anti-ascending sugar staple food of white kidney bean and konjac instant rice will promote the revolutionary innovation of Chinese food industry. At the same time, it can meet different functional needs of consumers by giving functional characteristics of convenient staple food, and has large consumer group. The healthy replacement of rice is most in line with the dietary habits of Chinese people, which has strong sustainability and high repurchase rate.
Product Images
Ingredients List Photograph
Launch Date
2023-7
Target Consumer
People who need to control their blood sugar and body weight
Weight/Volume per Pack
75g/袋*10袋
Price per Item
39.9元
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China
Distribution Channels
电商 E-commerce
Market Performance
GMV:10 million yuan.