Company Website

https://www.milkground.cn/

Company Introduction

With the mission of "cheese for every household" and the philosophy of "guided by consumers’ needs and preferences, we will embrace craftsmanship to ensure our products are made with perfection", Milkground is committed to bringing nutritious, delicious cheese and a healthy lifestyle to consumers.
Milkground has a total of 5 modern production bases in Shanghai (Jinshan District, Fengxian District), Tianjin, Jilin and Changchun, all of which use world-class cheese production equipment, with a total annual production capacity of more than 160,000 tons, ranking first in China. The company's raw materials are selected from cheese raw material suppliers in Europe and Oceania, and the world's high-quality milk sources are carefully selected to ensure product quality from the raw material side.

Product concept, highlights and added value

Milkground mascarpone is developed by European cheese masters, who is dedicated to research and development, only to create cheese more suitable for Chinese.Selecting high-quality milk source from Heilongjiang, using whey protein powder imported from the United States, with a shelf life of 6 months, the taste is fresher and richer.
Different from the traditional mascarpone manufacturing process, Milkground mascarpone is carefully refined from cream, and innovatively uses a hot filling technique (75°C-80°C) to create high-quality and pure flavor mascarpone that is loved by Chinese people.
The excellent quality also won the praise of Ye Wei, the International referee of WACS. Ye Wei introduced that our mascarpone has a rich flavor and mellow texture, and it is "very easy to use and very silky" to make pastries.

Product Images

Please briefly describe how your product communicates with consumers

Milkground mascarpone smells creamy and slightly sweet, has a delicate and light texture, with strong stability and a rich taste. It has good integration and is more convenient to use，the degree of softness and firmness is between whipped cream and cream cheese.
For a long time, most of the mascarpone used in China's B-end catering system for baking, pastry, new coffee and tea drinks has relied on imports. Our mascarpone, selected from Heilongjiang high-quality milk source and produced in China, is fresh and has a shelf life of 6 months.
The 250g package is more suitable for families and individual consumers. Strong stable performance, which can bring more kinds of product applications. In addition to tiramisu, mascarpone also has a wide range of application scenarios, such as spreading bagels, making popular "mascarpone cheese latte" and so on.

Product Images

Ingredients List Photograph

Launch Date

2024-2

Target Consumer

People who are interested in baking

Weight/Volume per Pack

250g

Price per Item

36.8元/盒

Storage requirements

冷藏（0-4℃）

Marketing Area

First and second-tier cities and e-commerce platforms

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel

Market Performance

无