Company Website

http://www.shouquanzhai.cn/

Company Introduction

Shou Quan Zhai, founded in 1760, is a China time-honored brand.
Shouquanzhai Group is committed to showing the world the charm of oriental food and drink, combining the theory of Chinese traditional medicine and food homology, combined with a number of patented technologies, specializing in the research and development, production and sales of herbal health diet. It has won the favor of many investment institutions and received many rounds of investment. At present, it has a matrix of series of products such as brown sugar ginger tea, plum juice, water chestnut juice, brown sugar cubes, substitute tea, Chinese plant-based drinks, seasonings, etc. The products are loved by the majority of consumers and the head anchors of various platforms. The main product brown sugar ginger tea for six consecutive years Tmall Double Eleventh Day ginger soup category sales first, single product sales of more than 200 million.

Product concept, highlights and added value

Like the representative Western drink Coca-Cola, plum juice has been a typical representative of natural Oriental plant-based drinks since ancient times. Shouquanzhai, as an authentic Chinese product awarded the title of "China time-honored brand" by the Ministry of Commerce, has been innovating and researching plum juice for decades, and has carefully researched and developed the formula, selecting raw materials such as umeboshi (black plum) and Osmanthus cinnamon (osmanthus), and focusing on the natural and original flavors of the raw materials.
Inspired by the “Taibai Jar” prevalent in the Qing Dynasty, the packaging retains the shape of traditional Chinese beverage containers while it is made into round, compact, and ergonomic glass which is easy to hold. The screw cap is innovated for the convenience of storage and drinking. In terms of materials, the replacement of ancient enamel with modern glass keeps the classical temperament in shape and better reveals the clear amber-colored liquid to work up the appetite and meet the needs of product display. The bottle shoulder features traditional Chinese reliefs with the bat (blessing) and Shou (longevity) decoration and fretwork, symbolizing auspiciousness and good luck, in a perfect match with classic festive colors such as red, black, and gold stamping. The combination of traditional Oriental aesthetic elements from shape to pattern and color achieves a harmonious unity on the glass bottle.
Over the past few years, once Shou Quan Zhai launched this unique oriental plant drink, it was quickly welcomed by the market and became an indispensable plant drink for cooling off the summer heat, healthy nourishment, and accompanying meals in life.

Product Images

Please briefly describe how your product communicates with consumers

1、Flavor meets the dietary habits of contemporary people
The taste is always the core point of interest of drinks, contemporary people will be more inclined to choose fresh and refreshing, rather than sweet and stimulating products. Shouquanzhai R & D team wanted to take into account the authentic flavor of plum juice, but also want to make more contemporary young people can easily accept it. When working on the taste, it was important to keep the balance of smoky flavor. Adhering to the "a mouthful satisfy a craving" standard, the R & D team after hundreds of blending experiments, and finally the perfect sample in front of us, after opening the lid, a mouthful of really drink out of the difference, both the old Beijing plum juice's sour and light smoky aroma, texture to get rid of the traditional sticky texture of the plum juice, more refreshing, more in line with the current situation that young people have a refreshing taste for beverages.
2、Glass jars, traditional styling to hit the dining scene
Plum Juice and hot pot, barbecue and other multi-person dinner scene strong binding. Shouquanzhai insight into the market, in product development, full consideration of the core consumer demand for drinking plum juice, special scenes of consumer psychology and accurate channel positioning, the first in-depth layout of the catering industry, the launch of glass jars of plum juice, rich in Chinese traditional characteristics of the packaging design and flavor, extremely adaptable to such as hot pot, Chinese food and other Chinese delicacies, in line with the eating habits of the Chinese people.

Product Images

Ingredients List Photograph

Launch Date

2023-5

Target Consumer

1、the crowd with poor appetite; 2、the crowd with greasy and spicy diet; 3、 the crowd in pursuit of cost-effective; 4、 The crowd who are afraid of heat, easy to thirst and dry mouth;

Weight/Volume per Pack

300ml

Price per Item

4.9/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China mainland

Distribution Channels

电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel

Market Performance

Long-term occupation of the 2023 Tiktok Juice Drinks Hot Sales Ranking TOP1.
Occupy the No.1 sales ranking of similar products in Freshippo for a long time in 2023.