Company Website
http://www.enoulitegroup.com/about.aspx
Product concept, highlights and added value
Centered on the concept of "children can only eat hawthorn but no sugar", our fresh fruit hawthorn stick has penetrated the core pain point of TA innovatively.
In order to prove this conclusion, we took these following steps in raw materials, taste, technology, packaging and marketing.
1. Taste and texture of food have been improved. Compared with the hawthorn bars that are criticized like too hard or too difficult to be chewed，our hawthorn bars are specially designed for children because they are softer and more glutinous.
2. Innovations in raw materials and processing. No sugar is allowed to be added in our product so the good taste is totally achieved by our high-quality raw materials.
3.Innovations in functional ingredients. We added triple appetizing ingredients including hawthorn, probiotic fermented pulp,chicken gizzard-membrane.
4.Innovations in shape of product. We vividly used the brand IP image to make cute modeling that attracts children's attention and loves.
5.Making breathroughs in the packaging style.The packaging of children's food has always been based on cartoon animated images or playful multi-color mixed models. However, acturally our product research and development personnel realized that the buyers were parents instead of children. Therefore, we established unique brand styles by printing in pure colors, keeping clean and creating high-end atmosphere.
Product Images
Please briefly describe how your product communicates with consumers
The core slogan "children can only eat hawthorn but no sugar" for our product，first of all has got rid of the dilemma of talking to itself when brands communicate with consumers. This slogan highlights the "positive" value of products from the perspective of consumers and is symbolized of the most direct and effective user language. Secondly, this slogan is consistent with our research result instead of exaggeration of propaganda.
Product Images
Ingredients List Photograph
Launch Date
2023-9
Target Consumer
Category Ⅰ: Mothers aging 25-40 in first and second tier city. They embrace an exquisite and pleasant living style especially in raising children；Category Ⅱ: Grandparents aging over 50
Weight/Volume per Pack
63g
Price per Item
29.8/盒
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China
Distribution Channels
电商 E-commerce
Market Performance
Since it was marketed on September 15th,2023, the sales of our product exceeded 35W in the first month, and the sales in the second month increased by 183.9% from the previous month. With the help of Tmall online shopping carnival, this product quickly surpassed TOP3 in the industry. Though it was listed in less than 4 months, it monthly sales exceeded 158W without any promotion resources. In December 2023, it reached the top of TOP1 in the Tmall industry.