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Company Introduction

Wuhan zirancui shipinkeji youxiangongsi is an innovative company focused on providing healthy, natural, no-additive food for Chinese mothers and children. The company integrates the advantages of e-commerce, big data marketing, online service and offline franchise system, and is committed to creating high-quality food that mothers are assured and babies like, so that mothers are more relaxed and babies grow more worry-free! With the mission of "releasing natural wisdom and enjoying a healthy new life", the company founded the [Jin Dou Ya] brand in 2019. The brand philosophy is to always adhere to simpler and cleaner ingredients and reject artificial additives.

Product concept, highlights and added value

① Product development background:
In 2019, the founder of Golden Bean Sprouts accidentally discovered an incongruous event: children do not like to drink medicine when they have a cough, and mothers do not want their children to take medicine directly, but choose to eat therapy, such as hand-boiled pear cream, steamed orange with salt, and other ways to alleviate children's mild symptoms. The main contradiction is that there is no pear cream for children on the market, and most of them are autumn pear creams with a lot of Chinese herbs, honey, and even white sugar. The taste is not suitable for children, the ingredients are not friendly enough, in response to such a discordant event, the founder of Golden Bean Sprouts launched a pure pear cream with only fresh pears, which is also the first time in the market to launch the product concept of "pure pear cream" for children.
② Product features description:
Golden bean sprouts pure pear cream is mainly for children, ingredients only pure fresh pear, the main ingredients are clean, refuse artificial addition. The separate strip design also breaks the limitations of conventional autumn pear paste that can only be used in indoor scenes, expands to outdoor scenes, and increases the scene of children going out to make friends. At present, golden bean sprouts pure pear paste has completed clean label certification, and 0 fat and low sodium is more suitable for children.
③ Innovation in different dimensions:
Ingredient innovation: ingredients only use fresh pears that customers have strong cognition, and do not add Chinese herbs, honey, white sugar, etc.Packaging innovation: the use of barrel-packed + independent strip packaging, more convenient and sanitary, more abundant use scenarios; Traditional glass cans are large, need a spoon to assist the extraction of paste, and the use scene is limited to indoor.Crowd innovation: Ingredients and packaging are designed separately according to the needs of children to increase interest and improve taste.

Product Images

Please briefly describe how your product communicates with consumers

In 2019, the founder of Golden Bean Sprouts accidentally discovered an incongruous event: children do not like to drink medicine when they have a cough, and mothers do not want their children to take medicine directly, but choose to eat therapy, such as hand-boiled pear cream, steamed orange with salt, and other ways to alleviate children's mild symptoms. The main contradiction is that there is no pear cream for children on the market, and most of them are autumn pear creams with Chinese herbs, honey, and white sugar. In addition to the texture not being kid-friendly, the ingredients are not friendly. In response to such an incongruity, the founder of Golden Bean Sprouts launched a pure pear cream with only fresh pears, and it was also the first time in the market to launch the product concept of "pure pear cream" for children. The first generation of pure pear paste of golden bean sprout appeared in the form of squeeze bottle in front of everyone, the biggest advantage is that it is more sanitary and convenient than the traditional glass jar, and it soon gained the love of mothers after the market! However, with the sale of products, there are also many mothers who are not satisfied with the sound of the extrusion bottle: the bottle becomes difficult to squeeze in winter, the paste at the bottom of the bottle is always unable to squeeze out, and so on; After several rounds of internal testing, we finally
upgraded the packaging: we launched a pure pear paste in the form of barrel + aluminum foil bag, which perfectly solved the problems of difficult extrusion and residue caused by temperature. At the same time, we are constantly testing the difference between different varieties of fresh pears in taste, color, smell, nutrition and other multidimensional aspects after boiling the paste, and repeatedly adjusting the formula ratio to achieve the final effect that children like and mothers are satisfied with.

Product Images

Ingredients List Photograph

Launch Date

2022-8

Target Consumer

Mother/family buyer with children between 6 months and 8 years of age who are concerned about food safety and ingredients；

Weight/Volume per Pack

210g/桶（10g/条*21条）

Price per Item

35元/桶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

The whole country

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 其他销售渠道 社区团购、母婴店、零食店等

Market Performance

2022.12- Jin Dou Ya revenue exceeded 1000w+ for 3 consecutive months
2023.01- Jin Dou Ya won the Jingdong Annual Best Growth Store Award
2023.02- Jin Dou Ya pure pear barrel in Li Jiaqi broadcast room GMV exceeded 100w+
2023.04- Jin Dou Ya won the Tmall New Brand Award
2023.06- Jin Dou Ya settled in 6000+ offline maternal and child stores and 2500+ convenience stores & snack stores
2023.07- Revenue exceeded 2000w+ for 3 consecutive months
2023.07-Jin Dou Ya pure pear barrel & Li Jiaqi live broadcast room 6w barrel inventory sold out before the next broadcast
2023.09- Kuaishou Jin Dou Ya pure pear barrel single chain sales exceeded 200w
2023.10- Tiktok Jin Dou Ya pure pear barrel single chain sales exceeded one million
2023.11- gmv exceeded 100w in 18 minutes after the opening of double 11
2023.11- Won the annual Excellent Business award of Tiktok
2023.12- Won the 23 years Jingdong Annual after-sales Service Dark Horse Award
2023.12- Jin Dou Ya accumulated 900w+ mother's choice and children's love