Company Website

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Company Introduction

The total investment is 550 million yuan
Covering an area of 306,000 square meters
With two 10,000-ton joint workshops, it integrates fermentation, wine storage, and freezing treatment
The vineyard covers an area of about 70,000 mu, with a planned wine production capacity of 50,000 tons
The brewing equipment is imported from France and Italy with original packaging, in line with the world's leading technology
A finished wine filling workshop, and a winery under construction
It has a number of international imported modular filling production lines in Italy and Germany. Combined with the Italian SIRIO ALIBERTI pressure-maintaining fermentation tank group, it provides services from soil cultivation to final raw material harvesting and grading.

Product concept, highlights and added value

Located in the 44th parallel north latitude, the golden grape growing belt, the northern foothills of the Tianshan Mountains in Xinjiang, together with Bordeaux in France and California in the United States, are known as the "three paradise-level grape producing regions in the world". The gravelly soil has excellent drainage, with an average temperature difference of over 20°C between day and night, and more than 2,800 hours of sunshine throughout the year. It is also irrigated by snow melt water from the Tianshan Mountains at an altitude of 4,000 meters.
In 1996, Shadi Winery introduced three wine grapes including Chasselas from France and entrusted the 152nd Division of Xinjiang Construction Corps to plant them with high standards. Today, most of the vineyards in Shadi are old vines that have been growing for nearly 30 years, which can withstand extreme weather changes worldwide and achieve stable production. Every year, more than 70 million bottles of wine are produced from Shadi vineyards in the market.
Unlike other domestic production areas, the unique terroir characteristics of the northern foothills of the Tianshan Mountains make it possible to produce high-alcohol brandies here, making it one of the few high-quality production areas in the world where high-alcohol brandy can be brewed.
Xinjiang brandy aged for 15 years in Populus euphratica forest. The distilled liquor from the same batch in 2007 was aged in oak barrels from the United States and France in the wine cellar of the northern foothills of the Tianshan Mountains in Xinjiang for a full 15 years. The aging time is higher than the X.X.O. standard for French cognac, without adding caramel color or liquid sugar. The bottle is filled at 48 degrees, which is higher than the alcohol content of ordinary brandy by 8 degrees, achieving a more complex and rich flavor expression and a fuller and more robust body presentation.

Product Images

Please briefly describe how your product communicates with consumers

At the foot of the Tianshan Mountains, there are always legends of heroes.
The envoy Zhang Qian opened up the Western Regions and opened the Silk Road for thousands of years.
General Wang Zhen dominated the Gobi, built the Shihe New City,
reclaim, develop, open up.
The name of Fanggu is left, and the camel bells ring throughout the Tianshan Mountains.
"Boys drink red wine, men drink port. If you want to be a hero,
Drink the brandy.
The sword dance of Populus euphratica has not been destroyed for thousands of years, and the ambition of wine has not been extinguished in hundreds of battles.
In war and business, the iron heel is heard,
Full of flames, with great passion.
Poplar forest, crowning the victors,
To the heroes of China in the new era, to every one of you who is on the road to victory.
When the euphrates poplar forest opens, wealth comes from all directions. When the euphrates poplar bell rings, heroes cannot be stopped.

Product Images

Ingredients List Photograph

Launch Date

2024-1

Target Consumer

A deep lover of brandy, with certain knowledge and basic identification ability for brandy

Weight/Volume per Pack

700ml

Price per Item

1280

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

china

Distribution Channels

电商 E-commerce

Market Performance

The product has not officially launched, but during the pre-heating period, it has sold more than 1,000 orders, all of which are from deep enthusiasts and connoisseurs of fine wine.