Company Website
www.mars.com
Company Introduction
Mars, Inc. is one of the world's largest food producers, with many of the world's best-known brands. Among these brands, brands worth more than one billion dollars include Dove, Mars, M&M's, Snickers and others. The company has annual revenues of more than $30 billion, including 135 plants, and markets its products in more than 100 countries. Among them, the sales of candy and chocolate products ranked first in the world.
Product concept, highlights and added value
Sour is one of top needs to bring feeling of joy for consumers. Skittles brand strongly emphasizes 'fun to eat & sour' assets from consumer perception. Sour coating chewy, which had been in market 10 years ago, leave a deep impression on consumer mindset, still received strong social voice to call this classic back.
Recently relaunched by Mars Wrigley and exclusively available at Sam’s Club, this product returns in a large, value-packed format. With 40 coating layers and millimeter-sized sour powder, it enhances the taste experience while preserving Skittles' signature fruity flavors. The special sweet-sour balance delivers an intense burst of flavor. The "classic comeback" edition features a shareable large pack, aligning with Sam’s Club’s sales model to attract families and younger consumers.
Product Images
Please briefly describe how your product communicates with consumers
1. Nostalgic Marketing – Highlights the "classic comeback" to evoke childhood memories among millennial consumers.
2. Social Media Engagement – Leverages organic discussions to amplify excitement and word-of-mouth influence.
3. Product Storytelling – emphasize its 40-layer coating process, millimeter-sized sour powder, and balanced sweet-sour formula to emphasize uniqueness.
4. Exclusive Sales Strategy – Creates a sense of scarcity through Sam’s Club exclusivity while appealing to value-conscious consumers with large-pack formats.
5. Experiential Marketing – Encourages user-generated content and taste-test sharing on social platforms to boost engagement and reach.
Product Images
Ingredients List Photograph
Launch Date
2024-7
Target Consumer
Gen Z who is expecting the classic coating chewy back to bring their childhood memories back
Weight/Volume per Pack
690g (15g*46)
Price per Item
59.9
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
Mainland China
Distribution Channels
其他销售渠道 山姆会员商店
Market Performance
NA