Company Website

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Company Introduction

Ningxia Saishang Jinhe Technology Co., Ltd. was founded in 1998. It is a modern dairy technology enterprise integrating forage cultivation, dairy cow breeding, dairy processing, market sales, and scientific research development. It is a star enterprise in Ningxia, one of the top ten exemplary enterprises in Ningxia, a national food safety demonstration unit, a key leading enterprise in agricultural industrialization at the national and regional levels, and a production base with significant influence in China for dairy protein, dairy fat, fermented yogurt, and cheese. It is the only enterprise in China and the largest in Asia for the extraction and deep processing of dairy protein.

Product concept, highlights and added value

With the growing awareness of national health, the per capita consumption of dairy products among residents has shown an upward trend year by year, with the ambient yogurt market being particularly prominent. By observing the market, Jinhetai Dairy has precisely grasped the young people's demand for new types of yogurt functions such as light body, reduced sugar, and promoting intestinal digestion. They have directly addressed common consumer pain points in similar market products, such as being too thick and having a heavy powder taste. Through multi-dimensional research and innovation, they have launched the "A Cup of Light Yogurt".
Saishang Jinhe's "A Cup of Light Yogurt" is positioned as a refreshing functional yogurt. The product focuses on "lightness" as its core, establishing a differentiated market competition strategy, emphasizing characteristics of being light, mildly sweet, and easy on the body. While retaining the nutrition of traditional ambient yogurt, the product has innovatively transformed its taste profile to be even lighter, smoother, and more refreshing. Additionally, the product has reduced its sucrose content by 25% and added 3.0 grams of dietary fiber per bottle, aiming to help consumers maintain intestinal health and vitality, offering a more comprehensive and nutritious delicious experience.

Product Images

Please briefly describe how your product communicates with consumers

Recognizing the growing health needs of the new generation of consumers, in addition to the basic functions of yogurt, functional demands such as adding dietary fiber, probiotics, reducing fat, reducing sugar, and clean formulation have begun to gradually penetrate the yogurt market. However, products in this category are often too thick and have a heavy powdery texture, making them difficult to drink freely. Especially for the new generation of consumers who seek convenience and diverse scenarios for drinking, ready-to-drink yogurt is more appealing. Saishang Jinhe has entered the market with yogurt that emphasizes a light and refreshing taste, creating a differentiated product advantage to meet consumers' new demands for ambient yogurt.
In terms of drinking scenarios, A Cup of Light Yogurt leverages its refreshing taste and "burden-reducing" functional characteristics, which are traditionally associated with meals or post-meal drinks, and are now endowed with more social attributes. This allows the product to penetrate into various scenarios of people's daily lives, such as healthy weight loss, leisure gatherings, and outdoor camping.
At the marketing promotion level, by focusing on offline scenarios, over 30 offline events have been held, with a cumulative online and offline exposure exceeding 8 million times, such as supermodel competitions, marathons, fan festivals, and music festivals. In 2024, in the Ningxia region, four marathons were continuously sponsored, leveraging the healthy, positive, energetic, and upward spirit of mass sports to guide consumers' mental resonance. The product is promoted through channels such as Tencent advertising, Douyin information stream ads, elevator media, community barriers, and commercial advertising screens, with a cumulative exposure of over 60 million times.

Product Images

Ingredients List Photograph

Launch Date

2023-10

Target Consumer

Saishang Jinhe's "A Cup of Light Yogurt" targets consumers who focus on nutritional content, such as sophisticated mothers, busy and health-conscious white-collar workers, and student groups.

Weight/Volume per Pack

200ml

Price per Item

4.5元/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Northwestern region of China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel

Market Performance

As of now in 2024, "A Cup of Light Yogurt" has sold over 2.29 million bottles across all channels, with a market penetration rate of over 70% in offline channels in the Northwest region. Its unique light and refreshing taste has won the recognition and favor of a wide range of consumers, resulting in a stable repurchase rate and fully demonstrating its strong market potential.