Company Website
https://www.china-juhui.com/
Company Introduction
Juhui is a standard compound seasoning service provider focusing on catering industry insight, dish flavor research and intelligent production. Juhui is located in Chongqing, with headquarter in Liangjiang New District, and two intelligent factories based in Hechuan and Fuling district. Through 24 years of experience, Juhui has accumulated more than 10,000 formulations and provides customized service to over 150,000 customers, with application scenarios covering hot pot, specialty catering, barbecue, snack fast food, restaurants, hotels and prepared dishes. Juhui is not only specialized in smart production, but also a leader in catering taste solutions, and always committed to provide customized service and one-stop flavor solutions.
Product concept, highlights and added value
1. Product design
Based on the hotpot by master Chen Zhigang who showed in the Chinese first “National cooking master performance Appraisal Meeting" in 1983, and together with multiple famous Chong hotpot restaurant, Classic collection 1983 was innovated by modern intelligent manufacturing technology. It can truly represent classic Chongqing old hotpot with complex flavor including stimulating entrance, leaving fragrance, strong taste, full fat, long lingering, etc., fully reflects the multiple fat aroma and Chongqing old taste.
2. Product innovation
Through modern science and technology, successfully deciphered the flavor of Chongqing hotpot, established flavor data and flavor modules, innovated the key process technology of mixed fermentation and super reaction, successfully restored the unique complex fat aroma of Chongqing authentic old hot pot, composited 24 types of tallow, sheep oil etc. Finally, the taste and flavor was perfectly balanced, which reflects the multiple fat aroma and Chongqing old taste. Research and application key technologies of the production for Chongqing authentic hotpot flavor was recognized by Chongqing Science and Technology Achievements. The product also won 2024 Food industry innovative product of the year award.
3. Product marketing
Classic collection 1983 provides authentic Chongqing hotpot flavor solutions for chain hotpot catering, which can ensure food safety and improve catering efficiency.
The package design use complex plastic which is cost saving and easily open.
Application: the old hot pot bottom material: old hot pot oil: water =1:4:3, with chili, pepper and other spices can be added according to the restaurant needs.
Product Images
Please briefly describe how your product communicates with consumers
Chongqing "old oil" hotpot has been loved by consumers at the same time there are many diverters. How to melt the old taste of hundreds of the famous stores in Mountain city, and eat the "old oil" taste with new oil has become a problem. Juhui first innovated the process technology of mixed fermentation and super reaction to decrypt authentic Chongqing hotpot flavor, and designed the Classic collection 1983 hotpot condiment and red oil. The product has characteristics of 24 types of oil and fats, red in color, stimulating entrance, leaving fragrance, strong taste, full fat, long lingering, and fully reflects the multiple fat aroma and Chongqing old taste.
Classic collection 1983 is the brand’s super premium product and mainly for the B-side customer sales, which can meet the individual needs of a variety of large catering chain enterprises, simple packaging only for strict confidentiality, with our standard product raw materials and processes with their own secret recipe of major enterprises, truly achieve a store a feature, solve many problems such as non-standard product flavor, high cost and serious homogenization competition in the market.
In order to launch and promote the products, Juhui organized "Juhui 1983· Liangjiang Forum" special activities in the 9th China (Chongqing) International Hot Pot Industry Expo and taste activities national wide! All the events attracted the participation of well-known catering brands in the industry, and also received strong support from many catering media. Big names from government, associations, catering and academia gathered together to focus on the Chongqing hot pot industry and find answers to continue to promote the high-quality development of the industry.
As a representative of the "old taste of Chongqing hot pot", Juhui's "Classic collection 1983" innovatively combines traditional and modern cooking skills to successfully recreate the old taste of Chongqing hot pot in 1983. Welcome the catering industry and partners together with Juhui for future development.
Product Images
Ingredients List Photograph
Launch Date
2024-8
Target Consumer
Hot pot restaurant chain
Weight/Volume per Pack
250g
Price per Item
底料23元/公斤，油料25元/公斤
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
The provinces of China
Distribution Channels
餐饮&酒店 Restaurants & Hotel; 其他销售渠道 经销商、外贸
Market Performance
Classic collection 1983 Chongqing old hotpot is the brand’s super premium product innovated by Juhui in 2024. It was launched at the end of August and has exceeded 5 million RMB in revenue in three months. On October 25, 2024, a new product launch event was held at the Liangjiang Forum, a sub venue of the Chongqing Hotpot Festival. More than 300 guests and customers attended the event, including government officials, industry leaders, founders of top hotpot brands, KOLs, etc. After the hotpot festival, the event continued to boost the popularity of Classic collection 1983’s products after its debut at the Liangjiang Forum. The special tasting event for Classic collection 1983 was held in 30 product application centers across the country, promoting the "new oil old taste" and highlighting the core concept of "Classic collection 1983" with multiple oil aromas, restoring the authentic Chongqing flavor, and establishing a new understanding of Chongqing's old hot pot among the market and customers.