Company Website

https://www.vipbcw.com/#/

Company Introduction

Baicaowei is the leading brand of leisure snacks in China, with a mission of "provide more people with safe and healthy food." It focuses on two core categories, nuts and dried fruits, and continuously improves its supply chain to cover a full range of leisure food products including meat and pastries, Baicaowei currently has over 1000 SKUs of snack products covering all categories；
By continuously innovating the retail model, our products has achieved multi-channel coverage in e-commerce, supermarkets, and new retail, providing a better shopping experience for over 140 million users and more consumers. In June 2020, Baicaowei officially joined PepsiCo as an independent business unit in the Asia-Pacific region, maintaining its independent brand operation.

Product concept, highlights and added value

1、Product concept
In recent years, with the increasing demand from consumers for the quality, selection of raw materials, innovative flavors, and personalized customization of leisure snacks, the concept of self consumption has become a new engine driving market development, especially among young consumers. Personalization and fresh experience have become important considerations for them when choosing snacks. The competition in the leisure food industry is becoming increasingly fierce, and market demand is showing a clear trend of diversification, refinement, and health orientation.
At present, consumers generally regard nuts as a representative of healthy snacks, but they also frequently give feedback that traditional nut products have a monotonous taste. Therefore, nut enthusiasts not only pursue healthy nutrition, but also crave rich and diverse taste experiences. The concept of "healthy snacks" now encompasses a range of products that are high in nutritional value, low in salt and sugar, additive free, and made from natural ingredients. They are rich in high-quality protein, dietary fiber, vitamins, and minerals,.
In this context, Baicaowei has ingeniously launched the "Mixed All Nut" Rock Roast Series in 2024, which focuses on "doubling health and upgrading deliciousness". Adopting innovative dual baking technology, abandoning deep frying, and lightly seasoning with natural ingredients, achieving a perfect fusion of natural flavor and health. Baicaowei believes that snacks can become delicious and healthy by using better ingredients, controlling the quality of the entire chain, and adding less or even no additives.

2、 Product feature description
In November 2024, Baicaowei launched a new flavor of rock roasted black truffle ham mixed with whole nuts. Selected five high-quality nuts: almonds, cashews, walnuts, macadamia nuts, and hazelnuts.

Packaging: Pioneering the paper can packaging method, the sealing performance exceeds the national standard by 2-3 times, effectively ensuring the freshness and taste of nuts.
Craftsmanship: Adopting the technique of ultra-high temperature 2-layer baking, the nuts are more crispy, Maillard colored, and heavily baked for better taste.

Seasoning: Yunnan black truffles are used for seasoning, combined with nut crispness to provide a unique taste experience. Adhere to zero additives to ensure that the product is natural, healthy, and delicious.

Product Images

Please briefly describe how your product communicates with consumers

First attempt:The black truffle style is seasoned with Yunnan black truffles, combined with nutty crispness, providing a unique taste experience. Adhere to the zero addition principle to ensure that the product is natural, healthy, and delicious.

Craft features: Innovatively adopting a dual channel temperature controlled rock roasting process, compared to the common 40-55 degree single pass light roasting process on the market, Baicaowei pioneered the use of a high-temperature 160 degree two-step heavy roasting process, making the nuts more crispy and delicious. This process is similar to the roasting principle of coffee beans, and different degrees of roasting can stimulate the unique aroma and flavor of the ingredients. Through two carefully baked steps, the nuts not only have a significantly increased crispness, but also present an enticing Maillard caramel yellow color. The non fried production method preserves the natural nutrition of the nuts, allowing consumers to embrace health while enjoying deliciousness.

Product quality: 100% whole nuts, including 5 selected nuts (cashews, almonds, walnuts, macadamia nuts, hazelnuts) in 1 can. The full lifecycle control and digital traceability system implemented by Caowei ensures accurate traceability at every stage from raw material procurement to finished product delivery. This system not only covers the source information of raw materials and records during the production process, but also includes key data such as warehousing and logistics. The various records during the production process provide a solid and reliable guarantee for the food safety quality standards and high-quality control of Baicaowei products.

Packaging Design: The pioneering paper can packaging method not only has a unique appearance, but also has a sealing performance 2-3 times higher than the national standard, effectively ensuring the freshness and taste of nuts, which is an innovative move in the industry.

Product Images

Ingredients List Photograph

Launch Date

2024-11

Target Consumer

People who have a healthy demand for snacks, have a certain understanding of nuts, and pursue taste and innovation

Weight/Volume per Pack

408g/49.9元

Price per Item

408g/49.9元

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Great China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS