Company Website

中文：https://www.mengniu.com.cn 英文：https://www.mengniu.com.cn/en/index

Company Introduction

In 1999, Mengniu Dairy (referred to as Mengniu), among the top nine dairy producers in the world, was founded in Inner Mongolia Autonomous Region, headquartered in Hohhot. As a Hongkong-listed company (stock code 2319.HK), Mengniu is a constituent stock of Hang Seng Index, Hang Seng China Enterprises Index（HSCEI）and Hang Seng Corporate Sustainability Index (HSSUS). COFCO corporation is the major strategic shareholder of Mengniu.
Mengniu is committed to deliver nutritious, healthy and exquisite diary products to worldwide consumers. Mengniu’s products include liquid milk, ice cream, milk powder, cheese and other categories, composing a variety of brands, such as Milk Deluxe and Just Yogurt of UHT milk, Guanyiru and YoyiC of chilled yogurt, shiny meadow of fresh milk, Deluxe of ice cream, Ruibuen and Bellamys Organic of milk powder, and Aishichenxi professional dairy of cheese. Mengniu is a market share leader in the field of deluxe pure milk, fresh yogurt, deluxe fresh milk and cheese.

Product concept, highlights and added value

1、R&D Philosophy and Product Highlights
Simplicity is Beautiful ：TASTY MILK Dark Chocolate Milk embraces the philosophy of "less is more," using only four ingredients in its formula to emphasize the purity and naturalness of the product. This minimalist recipe not only ensures high-quality standards but also aligns with modern consumers' pursuit of healthy, natural diets.
Environmental Sustainability：TASTY MILK Dark Chocolate Milk is committed to minimizing its environmental footprint. From raw material selection to production processes, every step focuses on environmental protection and sustainability. By using renewable resources and minimizing packaging materials, Tasty Milk significantly reduces its impact on the environment.
2.Ingredients and Nutrition
Natural Ingredients：TASTY MILK Dark Chocolate Milk is crafted from high-quality, Belgian traditional stone-ground sugar-free dark chocolate and cocoa powder, skillfully blended to create a rich aroma and smooth texture. The deep, lingering flavor of dark chocolate harmonizes perfectly with the creamy richness of fresh milk, offering a multi-layered taste experience that delights the palate.
Nutrient-Rich：TASTY MILK Dark Chocolate Milk uses maltitol as a sweetener-a low-calorie, low-glycemic-index option ideal for health-conscious consumers. The low-sugar formula not only reduces calorie intake but also helps manage blood sugar levels, making it appropriate for people of all age groups.
3.Innovation Challenges and Solutions
Innovative Technology：TASTY MILK Dark Chocolate Milk has a higher solid content, which can lead to elevated viscosity when subjected to high sterilization intensity, thereby affecting the product's texture. Additionally, cocoa, being a primary agricultural product, necessitates heightened sterilization parameters to deactivate spores. TASTY MILK Dark Chocolate Milk employs innovative technology to balance these factors, mitigating the risk of product thickening during storage and transportation while preserving optimal consistency.
Enhanced Product Stability：The new process not only improves the product's viscosity but also enhances its stability. TASTY MILK Dark Chocolate Milk can retain its excellent texture and flavor at room temperature for prolonged periods without the need for excessive preservatives or artificial thickeners, further ensuring the product's naturalness and health benefits.

Product Images

Please briefly describe how your product communicates with consumers

1、Product Positioning
Target Audience:TASTY MILK Dark Chocolate Milk is positioned for mid-to-high-end consumers who are health-conscious and advocate for a high-quality lifestyle. This group values products with natural ingredients and high nutritional value, and they are also concerned about environmental protection and sustainable development. Milk Chocolate Special satisfies their demand for pure foods through its simple yet healthy formula.
2、Information Conveyance and Packaging Design
Minimalist Aesthetics: The packaging adopts a minimalist yet stylish design that highlights the core selling point of "4 carefully selected ingredients." The packaging clearly lists all components to enhance transparency, ensuring consumers can easily understand and trust their choice. This elegant design not only looks appealing but also conveys a commitment to quality and confidence in the product.
Visual Appeal: The packaging uses a high-saturation color palette, with deep chocolate brown and pristine white as the main tones, emphasizing the perfect blend of milk and chocolate. This visually striking design enhances the product's appeal and conveys a sense of luxury and sophistication.
IP Collaboration:TASTY MILK Dark Chocolate Milk collaborates with the Capybara IP, incorporating warm autumnal hues inspired by the Maillard reaction color scheme. This creates an atmosphere of cozy comfort, perfectly capturing the unique charm of the product. The warm and cozy ambiance further highlights the distinctive features of Milk Chocolate Special, offering consumers an exceptional taste and visual experience.
3.Packaging Functionality and Product Experience
Portability Design: The 200mL PET bottle design is lightweight, easy to carry, and convenient to open, making it ideal for fast-paced lifestyles. Its excellent sealing performance ensures freshness, providing consumers to enjoy a convenient consumption experiences anytime, anywhere.
Versatile Use Scenarios: Whether enjoyed as a daily beverage or paired with meals, TASTY MILK Dark Chocolate Milk delivers outstanding flavor and rich nutrition, meeting diverse needs across various scenarios. Its compact 200mL size design ensures effortless consumption, allowing consumers to savor every moment without any burden.

Product Images

Ingredients List Photograph

Launch Date

2023-6

Target Consumer

Health-conscious, environmentally aware, and quality-of-life oriented white-collar professionals aged 25-35 who advocate for sustainability and lead a refined lifestyle.

Weight/Volume per Pack

200mL

Price per Item

7.5元/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Shanghai and Beijing

Distribution Channels

电商 E-commerce; 小型商超和便利店 Supermarket & CVS