Company Website

https://www.yili.com

Product concept, highlights and added value

1. After the epidemic, China's catering industry recovered rapidly, reaching 5.2 trillion yuan in 2023. Among this, the market size for packaged beverages within the catering sector is expected to reach 1.4 billion yuan, becoming an indispensable profit driver and customer attraction point for catering terminals. A comprehensive analysis of the catering market reveals that lactic acid bacteria drinks exhibit the highest adaptability to Chinese cuisine, meeting consumers' functional needs during meals, such as stimulating appetite before meals, neutralizing greasy and spicy flavors during meals, and aiding digestion after meals.

2. Changyi 100% Lactic Acid Bacteria Flavored Beverage (Yugan with Pomelo Flavor) are developed based on the brand concept of “Drink Changyi 100%, and enjoy meals without any reservations.”. Targeting the single-serving food and beverage market, these products align with the current trend of street drinks by extending flavor profiles and adopting youthful packaging designs. By identifying the most suitable catering "double grapefruit flavor" and leveraging the strong functional appeal of the internet-famous fruit “Oil Tangerine”, Changyi aims to create innovative Oil Tangerine Double Grapefruit beverages. This strategy is designed to capture new channels in the catering sector and achieve significant business breakthroughs.

3. Starting from the product itself, Changyi 100%’ s new oil tangerine double pomelo beverages incorporate real double pomelo juice, selected from high-quality tangerines and pomelos, offering a fragrant, sweet yet non-greasy drinking experience. Furthermore, the addition of the Chinese patented space strain K56 enhances its suitability for the Chinese digestive system. With 0 fat and sourced from YILI’ s premium milk, the product caters to consumers' pursuit of a healthy lifestyle.

Product Images

Please briefly describe how your product communicates with consumers

1. Product Development Concepts:
- Develop new products featuring Changyi oil tangerine and grapefruit, based on the brand philosophy of “100% lactic acid bacteria drink, enjoy without guilt”, targeting the "single-serving" catering scenario.
- The trend of standard street drinks is influencing young consumers' packaging design preferences, appealing to both their visual and taste appetites.
- By leveraging the currently popular “double grapefruit flavor” and the strong functional appeal of the internet sensation “You Tangan”, create a trendy new flavor that captures a new catering channel and achieves business breakthroughs.

2. Product Highlights:
- The new Changyi oil tangerine double pomelo product contains real double pomelo juice, selected from premium quality tangerines and pomelos, offering a more fragrant and less greasy drinking experience.
- Enhanced with a Chinese patented space strain K56, which is better suited for the Chinese digestive system.
- 0 fat
- sourced from high-quality dairy provided by Yili.

3. Marketing Activities:
- Organize a gourmet festival in collaboration with Southwest Cultural Tourism resources, integrating local catering establishments, and leveraging celebrity endorsements to promote consumer awareness and product recognition, thereby strengthening the association between the brand and the food scene.
- Deconstruct the classic IP "Journey to the West" to create an innovative Changyi “oil absorption” product video. Launch a comprehensive marketing campaign using the concept of “oil = monster, Changyi = oil removal magic weapon” across multiple scenes to reinforce the product's effectiveness as an “oil scraper solution” and enhance the brand message of “100% lactic acid bacteria drink, enjoy without guilt."

Product Images

Ingredients List Photograph

Launch Date

2024-8

Target Consumer

Targeting young adults aged 25-34 and family groups in urban areas, this initiative aims to meet the demand for lactic acid bacteria beverages that promote digestion and alleviate oiliness, with a focus on the catering scene.

Weight/Volume per Pack

320mL

Price per Item

6元/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Mainland China

Distribution Channels

餐饮&酒店 Restaurants & Hotel