AMBPOEIAL Ambient Yogurt with Active Probiotics_Inner Mongolia Yili Industrial Group Co., Ltd._Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

AMBPOEIAL Ambient Yogurt with Active Probiotics

Dairy | Yogurt, Lactic Acid Bacteria Drink

Inner Mongolia Yili Industrial Group Co., Ltd.

Company Website

https://www.yili.com/

Company Introduction

Yili ranks among the Global Dairy Top 5 and has sustained an undisputable position of No. 1 in Asia for ten successive years. Yili is also China’s largest dairy producer, offering the largest number of products.Thanks to its exceptional product quality, leading service capabilities and comprehensive capacity for sustainable development, Yili is well-respected and received among global event organisers, national and local governments and the public. AMBPOEIAL is the Ambient Yogurt brand from YILI. Continuous occupancy delicious + Health Attribute, becoming the first brand of yogurt in China, accounting for 65% of the market.

Product concept, highlights and added value

As an industry first, AMBPOEIAL Activated Probiotic Yogurt is the first room - temperature activated probiotic yogurt product in the industry, creating a new track for such products. It has solved the pain points of short - term low - temperature storage and cold taste of probiotic yogurt, enabling consumers to enjoy delicious, active, and healthy probiotic yogurt anytime and anywhere.
1、Technological breakthrough: All activated probiotic yogurts in the industry are low - temperature products, and the technology for long - term room - temperature activated probiotic yogurt was previously blank. Since room - temperature yogurt is not sterilized after fermentation, it cannot be stored for a long time or transported at room temperature. And due to fermentation and other reasons, the added live bacteria cannot maintain their activity during the shelf life. Therefore, there is a technical problem of "no live bacteria at room temperature, and live bacteria must be refrigerated".
After 5 years of technological development by Yili's R & D team, with innovative formula design, the adoption of a scientific sugar - reduction formula + specific strain combination fermentation + the original ADI live bacteria instantaneous addition technology, the LGG activated probiotics with a 99% survival rate in the intestinal environment were selected from 50,000 strains of bacteria. This has made it possible to add activated probiotics to room - temperature yogurt without inactivation, making "live bacteria at room temperature" a reality.
2、Delicacy and tastiness: Being delicious is the core demand of consumers for yogurt. Based on maintaining the mellow and delicious taste of yogurt, AMBPOEIAL probiotic yogurt has a rich activated probiotic flavor. Its unique live - bacteria bubble fermentation sensation brings consumers a more novel, fresh, and interesting taste experience. The use of multiple homogenization processes makes the product's taste smoother, providing consumers with a healthier and more delicious product solution.
3、High cost - performance ratio: Most products on the market with sufficient amounts of added activated probiotics are health - care probiotic powders, which are relatively expensive. On the basis of adding a sufficient amount of effective activated probiotics, Ambrosial probiotic yogurt has an affordable daily - intake price and is more cost - effective.
4、easy-carry.

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Please briefly describe how your product communicates with consumers

1、 Product research and development： After in-depth insight into the market, AMBPOEIAL found the cold chain shortcomings in rural and third - and fourth-tier cities, as well as the preference of people "like warm rather than cool", for the industry problems that are difficult to coexist between normal temperature yogurt and active probiotics, determined to break the technical barriers. AMBPOEIAL in cooperation with CHR. Hansen Group, started the exploration of "normal temperature live bacteria" technology five years ago. Two years ago, with mature technical conditions, after hundreds of tests, successfully developed the world's exclusive solution of "ADI live bacteria instantaneous addition technology, low temperature shielding protection innovation process + specific strain combination + innovative formula design", launched the first room temperature active probiotic yogurt. In terms of strain selection, AMBPOEIAL selected LGG strains for three years and formed a composite strain combination with other strains to ensure fermentation efficiency and strain activity.
In order to meet the needs of consumers with "more nutrition and less sugar", this product adds 35% protein at the same time, a breakthrough reduction of 90% sucrose, and only 0.85% of the added amount is reserved for probiotic fermentation, which will not cause additional burden on the body.
2. In terms of marketing activities, AMBPOEIAL co-organized People's Health and World Dairy Conference to launch new products, and linked industry media to release and interpret products, explore the function of promoting strains, and enhance consumer awareness and trust. In the long term, probiotics and product power education are conducted through the "Yogurt Youth Talk" IP, so that consumers can have a deeper understanding of the product.
At the same time, combined with the hot spots of high discussion and high attention of the target young consumer groups, through the integration of Bailu, Wang Hedi, Dilireba and other spokesperson youth materials, F1 Grand Prix event marketing, "Becoming Farmer 2" and "Keep Running" variety marketing and other marketing resources, to enrich the contact combination to achieve 100 billion exposure, and successfully create a number of circle cases. Help build the first related brand of probiotic yogurt.

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