Company Website

https://os-sitecore-apac-cd.chinacloudsites.cn/

Product concept, highlights and added value

-Nutritious and Healthy, Simple Recipe
Cranberries belong to the berry family, rich in anthocyanins, potassium, vitamin C, pectin, and dietary fiber. Type A proanthocyanidins contribute to oral health, while cranberries also prevent gastric ulcers, gastrointestinal infections, and urinary tract infections. One liter of cranberry juice is equivalent to approximately 220 cranberry fruits, with a juice content of 27%.
-Lower Sugar Content in Cranberry Products
Compared to common fruit juices or dried fruits, cranberry juice and dried cranberries contain lower calories but richer nutrients.
-Rich in Vitamins among Cranberry Products
100g of cranberries contain ≥217.64mg of Type A proanthocyanidins, which are 2.3 times richer than those in blueberries; the berry polyphenols are twice those in blueberries. USDA research data shows that consuming one serving of cranberry juice (250ml) daily can meet one-quarter of the daily requirement for fruit nutrients.
-Genuine Ingredients, Strictly Selected from Core Producing Areas
Ocean Spray's own farms are located in cranberry-producing regions worldwide. Each year, Ocean Spray produces over 60% of the global cranberry output. Our own farms cultivate cranberries for three years before they bear fruit, making each berry precious. The cranberries undergo strict heat sterilization for reliable quality control and safety.
-DIY Beverages
You can make cocktails, Cranberry Mojito, and Cosmopolitan with cranberry juice. Alternatively, you can also make Cranberry Ice Americano or Cranberry Lemon Sparkling Water. These beverages are sweet and sour, refreshing, and ideal for meal accompaniment.

Product Images

Please briefly describe how your product communicates with consumers

1. Product Development Background
-Significant Future Growth Potential for Juice in the Asia-Pacific Region
Asian per capita consumption of juice ranks lowest in the world, less than one-tenth of that in North America. While the annual per capita consumption in North America and Western Europe is basically around 20 liters, it is only 2 liters in Asia, making it the main force for future market development in the region.
-Increasing Sales of Pure Juice in the Chinese Market
In 2021, the sales of fruit and vegetable juices on Taobao and Tmall platforms reached 1.365 billion yuan, a 40.8% increase from the previous year. Among them, pure fruit and vegetable juices contributed ¥ 9.18 million in sales, accounting for 67.25% of the market share of fruit and vegetable juices, with a year-on-year sales growth rate of 61.2%.
-Consumption Trends Stimulating Juice Demand
In China, the market for low-concentration juice beverages is saturated (with a concentration of about 5-10%, represented by brands like Uni-President Fresh Orange Juice, Kangshifu Daily C, Minute Maid Pulpy Orange), and the retail sales of low-concentration juices have declined in recent years. However, the domestic retail sales of medium-concentration and pure juices have gradually increased.
2. Product Feature Description
-Growing Consumer Focus on Health
The influence of health awareness in food and beverages continues to amplify. Consumers pay close attention to health-related factors, and balanced nutritional intake is one of the main habits beneficial to health.
-Consumers Prefer Healthy Ingredients
Fruits and vegetables, vitamins, dietary fiber are highly recognized and accepted healthy ingredients. Cranberry can meet daily dietary requirements for nutrients such as potassium and vitamin C.
-Segmented Functional Health Needs
Among the factors considered by consumers when purchasing beverages, the importance of taste, ingredients, and unique selling points/efficacy has further deepened. Cranberry foods have significant health benefits, including helping to maintain urinary, gastrointestinal, and oral health.
-Popular in the U.S. for 80 Years with FDA Certification
The qualified health claim issued by the U.S. Food and Drug Administration (FDA) states that cranberry is the only food that can reduce infectious diseases, such as recurrent urinary tract infections.

Product Images

Ingredients List Photograph

Launch Date

2023-5

Target Consumer

无

Weight/Volume per Pack

1L

Price per Item

25.9

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

中国大陆

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 盒马