YIMIXIANBA+Multigrain Paper-skinned Konjac Rice Siomai With Pork Flavoring_RunCharm FoodTech Co., Ltd._Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

YIMIXIANBA+Multigrain Paper-skinned Konjac Rice Siomai With Pork Flavoring

Food | Frozen Food

RunCharm FoodTech Co., Ltd.

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Company Introduction

Our company leverages 20+ years of experience in Chinese cuisine innovation and konjac processing. We uphold "Warmth & Harmonious Food" values, advocating healthy eating and developing quality foods for modern lifestyles. Our products include konjac staples, whole grain pastries, and fiber mixes.

Product concept, highlights and added value

The Multigrain Paper-skinned Konjac Rice Siomai is an innovative and healthy siomai product. It features a paper-like wrapper made from a blend of grains, with konjac rice partially replacing glutinous rice in the filling. Rich in dietary fiber, it helps reduce fat, energy, and carbohydrate intake, making it a favorite among consumers.

The innovation of this siomai lies in its ingredient selection and optimized nutritional structure. The paper-like wrapper is crafted from a combination of three grains: Tibetan highland barley flour, whole wheat flour, and buckwheat flour. These grains account for over 25% of the dough in the dried wrapper, resulting in a transparent, visually appealing wrapper that also significantly increases the product's dietary fiber content. At the same time, half of the glutinous rice in the filling is replaced with konjac rice. This substitution not only reduces carbohydrate intake but also, thanks to konjac rice's low viscosity, decreases the amount of oil used, further reducing fat and energy intake.

It's worth mentioning that our self-developed anti-freezing technology places konjac rice at the forefront of technology both domestically and internationally. The perfect combination of konjac rice and glutinous rice retains the traditional taste and texture of siomai while imparting a more refreshing and delicious quality to the product. Through careful formulation and preparation, this siomai boasts a dietary fiber content of up to 6.7g/100g. Compared to traditional siomai, it reduces energy by about 56 calories/253KJ, oil by 50%, and carbohydrates by 30% per 100g.

Furthermore, the Buckwheat Paper-Wrapped Konjac Rice Siomai actively responds to the national promotion of whole grain foods, making it an excellent choice for balancing nutritional structure and supplementing dietary fiber sources. Its healthy and delicious characteristics have earned it the love and praise of consumers.

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Please briefly describe how your product communicates with consumers

Siao Mai, a classic delicacy in rice-growing regions, has become a beloved and craved dish for many due to its unique texture, convenience, and rich aroma. However, in today's world, people are increasingly concerned about the potential risks of refined carbohydrates and excessive oils to cardiovascular health and weight management, causing them to shy away from such foods. In response to these consumer needs, we communicate through two main dimensions:
The first dimension involves clearly informing consumers about the product's ingredients. More and more consumers are recognizing that konjac, as a low-GI (glycemic index) and low-carbohydrate product, plays a positive role in maintaining weight and reducing the glycemic index of foods. Additionally, whole grains bring numerous health benefits. Therefore, our product line will revolve around the high-fiber combination of "multigrain paper wrapper + konjac rice". Not only will we clearly indicate the dietary fiber content on the nutrition label and prominently on the packaging, but we will also transform this product into a fast-food option with various flavors, making it not just a breakfast item but also a healthier alternative to fried fast food.
The second dimension is to create diverse consumption scenarios. Through videos and other multimedia means, we will vividly showcase the high-fiber characteristics of our multigrain paper-wrapped konjac rice Siao Mai. For school-aged children and students, this Siao Mai can be enjoyed as a breakfast option, extending satiety and delaying hunger. For diabetics and those managing their weight, it similarly increases satiety and helps improve nutritional structure. For individuals with poor gastrointestinal function, it aids in improving intestinal health. Through these two dimensions of communication and effort, we aim to make consumers more familiar with and fond of our multigrain paper-wrapped konjac rice Siao Mai, turning this healthy and delicious product into a regular guest on more people's dining tables.

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