A brand with a history of nearly 70 years has about 76 products under its parent brand, with different packaging styles and serious lack of systematicness, and the packaging design of some products has not been changed for more than 20 years.

The circle elements directly related to categories are extracted from the old visual symbols and brand value symbols of brands, and are combined with milk wave for story interpretation. According to the changes of different product categories and dimensions, the unique visual imprints of brands, which are different from competitive products, coexist systematically and changeably, are formed.

76 products in the project will be listed in different stages. The main products that have been listed at present have received excellent feedback from both the business side and the consumer side of the customer market, and the overall brand image has been renewed. Combined with the synchronous advertising promotion of the brand, the brand strategy of fresh and young will reach consumers in an all-round way.