Country
中国(China)
Official website
http://www.hbsls.cn/
Company Introduction
Hubei shuanglushuang Food Co., Ltd., founded in 2002, is a national key leading enterprise in agricultural industrialization. The company mainly produces "Shuanglu Shuang brand" Xiaogan rice wine, with a total of five series and 120 single products, which can meet the different needs of various users from supermarkets, catering, e-commerce and other channels. Some products are exported to Europe, America, Southeast Asia, Australia and other countries and regions.Shuanglushuang trademark is recognized as "China's well-known trademark" by the State Intellectual Property Office. The company is committed to providing customers and consumers with rice wine manufacturing solutions, and takes "let people all over the world drink authentic Xiaogan rice wine" as the company's mission.
Images
Brand Name
ShuangLuShuang
Designer Name
Zhousicong
Position of Designer
Design Director
Client
Hubei shuanglushuang Food Co., Ltd
Target Group
Low-alcohol wine.Young women aged 18-25 years(College students & White-collar workers).Slightly tipsy,Emotional release,Bestie party.
Major sales
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel
Positioning
大货 Mass Production
Design Story
Design background:For the generation Z0,the spiritual and social needs of young people are magnified infinitely,products with emotional and interactive expression seem to be more suitable for this generation of young consumers who pursue a sense of life ceremony and participation,lay emphasis on expressing individuality is a very important different from similar products. Design concept:The rabbit"Mi Tu" and you together slightly drunk "rice wine" The Sub brand name【CiXianQI】expresses the product attributes of bubble and slightly tipsy,it also combines the good impression of young women on "immortality and Fairy".IP design(Super symbol):It fully reflects the attribute of rice wine and shapes the IP of rabbit"Mi Tu". It is also a strong visual symbol of packaging, which is different from similar products.The IP design of cute pet rabbit is in line with the social attributes and emotional expression of young women. Different tastes and different rabbit"Mi Tu" expression designs increase the interaction with consumers.
Highlights
Highlights:The rabbit"Mi Tu" IP,is a powerful super symbol different from similar products. Adorable IP creates a scene links to the single women.The product’s name is also a highlight of this package. The perfect combination of the onomatopoeic word "Ci" and the word "Xianqi" can cause young consumers to have unlimited reverie and brainwash output of this product.Chinese connotation: the association of fairy and "Yutu" (Jade Rabbit). Added value:Four core quality values:1、Meticulously selecting the pearl glutinous rice.2、Deep purified soft water.3、Constant temperature fermentation with distiller’s yeast of honeycomb.4、Oriental pressing process.Make the fashionable products have real quality presentation.
Market Performance
无
Material
其他
Craft
Aluminum cans Two piece can roller color printing ink printing
Does the design solve the problems that are common across the product category?
The design of the same category (slightly drunk fruit wine mixed with wine) is mostly based on the design style of foreign modern petty bourgeoisie, with more homogenization, which is easy to form aesthetic fatigue. The other type of style is the traditional element Guochao style, which is also more similar. "Yixianqi" is activated by jade rabbit IP as a Chinese element, which not only retains the gene of domestic rice wine, but also integrates the style of modern fashion, which well solves the conflict between tradition and the times.