Country
中国(China)
Official website
https://www.in-dare.com/
Company Introduction
inDare Inventor Lab is located in the Shenzhen-Hong Kong Science and Technology Innovation Cooperation Zone. With its geographical advantages and persistence in entrepreneurship, the team was selected as the Guangdong Provincial Industrial Design Center in 2019, becoming the youngest provincial industrial design center. In addition, inDare has won various important titles in the industry, such as "National High-tech Enterprise" and "Shenzhen Top 10 Industrial Design Companies", It has also selected as a "Design Innovation Agency" by the German Red Dot Award. From 2015 to the present, inDare has been awarded 200+ domestic and international creative design awards, and won the iF Gold Award in 2021(the global award rate is only 0.07%), standing out from approximately 10,000+ entries in 52 countries around the world. We have become the creative team with the most awards in the shortest time.
Images
Brand Name
fnf
Designer Name
Fengming Chen, Jiarong Zeng, Yujie Chen, Zifan Zhu, Hebing Lu, Shuzhuan Huang, Mengxuan Cai
Position of Designer
Design Director, Designer
Client
BAMA TEA
Target Group
Young consumers
Major sales
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Positioning
大货 Mass Production
Design Story
The concept of the milk tea convenience store originates from the daily afternoon tea scene of young Chinese people, whenever we want to order a cup of milk tea for takeaway, we need to wait for at least 40 minutes, in order to enhance the user experience and have the taste of milk tea shop drinks, the brand developed a healthy and tasty instant milk tea. To continue the core visual gene of the brand design, we used the milk tea shop scene as the main visual for the outer box design and designed stickers for this purpose, allowing users to DIY their own shop, which is creative and fun.
Highlights
Milk Tea Convenience Store is different from other similar products on the market, instant is the core competitiveness of the product. So that each user no longer needs to wait for takeaway and can make their own milk tea at any time.
Market Performance
Since the launch of the product, the monthly sales data across the platform averaged 6,000 boxes, with outstanding sales among brands in the same category. fnf has also been ranked in the top 20 in the Tmall beverage category.
Material
PET塑料 PET material
Craft
The outer packaging of the product is made of PVC, and under the frosted transparent material we have designed a micro-dimensional visual of a convenience store. The inner packaging uses the concept of a milk tea shop to enhance the scenic feel of the design.
Does the design solve the problems that are common across the product category?
The packaging structure is made of biodegradable and environmentally sustainable materials. The top of the product is made with a carry handle design to truly show the concept of a milk tea convenience store.
What functional designs of the work have enhanced the user experience?
Before designing the product packaging, we researched many similar products on the market. Most of the hand brewed milk teas focus on the taste or the national trend style, we wanted to strengthen the product features and enhance the brand's special visuals in the design.
Did the design help increase the sales performance of the product?
Milk Tea Convenience Store is different from other similar products on the market, instant is the core competitiveness of the product. So that each user no longer needs to wait for takeaway and can make their own milk tea at any time.
Does the work consider sustainability (environmentally or commercially, or both)?
The outer packaging of the product is made of PVC, and under the frosted transparent material we have designed a micro-dimensional visual of a convenience store. The inner packaging uses the concept of a milk tea shop to enhance the scenic feel of the design.