Country
中国(China)
Official website
http://www.wangjiadu.net/
Company Introduction
Wangjiadu Food is a subsidiary of Dongpo Group, and is located in Meizhou city. The company specializes in the research, development, production and sales of Sichuan-style food, and was established in 2008 in the Economic Development Zone of Meishan City, Sichuan Province. Its total invested capital is 200 million Yuan, and the company boasts more than 400 employees. In 2021, Wangjiadu received financing and investment of 100 million Yuan from Fosun Xingyuan and Tomato Capital. The company's products now cover six basic series, consisting of hundreds of different food items. At present, there are more than ten patented products, including Wangjiadu Sichuan sausage, Wangjiadu spicy hot pot, Wangjiadu slow-cooked luncheon meat and many other outstanding foods.
Images
Brand Name
WANGJIADU
Designer Name
Nina Li
Position of Designer
Art director
Client
无
Target Group
People living alone, or in small families, are more likely to pay attention to their quality of life, and therefore prefer convenient products and often ask for "less hands-on, good food".
Major sales
电商 E-commerce; 大型商场 Shopping Mall
Positioning
大货 Mass Production
Design Story
Most traditional luncheon meat on the market is packaged in tin cans, requiring time and effort to open, and create a constant risk of slicing your hands. In addition, most of the meat is lumpy and needs to be cut up and processed before eating. Wangjiadu slow-cooked luncheon meat are packaged in a simple white cardboard box, which is lightweight and easy to open, freeing the luncheon meat from the shackles of the heavy canned form: easier, more convenient, and more enjoyable. The inner packaging also uses a lightweight food-grade composite lock fresh casing, which looks light and thin, but provides an excellent barrier to oxygen and moisture, effectively maintaining the freshness of the meat. Our products rely on the power of technology to "reduce the burden" of lunch meat packaging. There are three separate bags in each box. The packaging is convenient and easy to tear open, and you can tear off as much as you want to eat. You no longer have to worry about not being able to finish the sausage and thus wasting food. Every time you eat it, it will be perfectly fresh, making it equally suitable for one person or for the whole family.
Highlights
In the design of the outer packaging, we maximize the visual impact brought by the pictures and the consumers' association with delicious food. At the same time, we choose real photos, and what you see is what you get – a reflection of our confidence in our own products. Each bag contains four pieces of luncheon meat, each of which is perfect in size and thickness, no need to cut with a knife, just tear it off and eat it. No need to wash the knife, no need to wash the cutting board - lazy people love it!
Market Performance
After the official launch of the Hema supermarket system at the end of October in2021, average monthly sales volume is nearly 10,000 boxes, with an online purchase ratio of more than 70 % .
Material
纸质 Paper
Craft
The outer packaging is made of white cardboard, which is printed in four colors + a spot color. The product name and core selling points of the product are highlighted by the metallic luster brought by the bronzing process . The inner bag consists of nine layers of composite locking fresh film, which has a high resistance to oxygen and water, ensuring the freshness and safety of the product.
Does the design solve the problems that are common across the product category?
The outer packaging can be easily opened without the need to pull the tab off the metal can, making the process of enjoying your food much more pleasant and safe. The inner packaging consists of small individual packets, which are easy to carry and easy to tear open. The packet will open as soon as it is torn, and you can tear off as much or as little as you want. You don't have to worry about tearing off too much meat, or wasting food.
What functional designs of the work have enhanced the user experience?
N/A
Did the design help increase the sales performance of the product?
After the product was upgraded and packaged on the market, the average monthly sales volume exceeded 100 million boxes, ranking it Number 1 in the top-selling list of similar products on Hema Fresh Produce. The proportion of online sales increased significantly in February.
Does the work consider sustainability (environmentally or commercially, or both)?
The inner and outer packaging are made of lightweight materials, very different from traditional lunch meat in heavy tin packaging, reducing transportation weight and saving energy.