Country

中国(China)

Official website

https://www.veikao.com/

Company Introduction

Veikao is a new generation of brand strategy consulting innovation consultant, focusing on brand strategic positioning and product value innovation! Strategic planning x strategic vision double advantages to empower enterprises new marketing breakthrough! Veikao's four strategic system services include: brand strategy consulting + brand equity design + product matrix construction + integrated marketing promotion Veikao is the winner of 5 international design awards, including Germany Red Dot Award, Germany iF Design Award, UK Pentawards award, MUSE Award, Italy A' Design Award and dozens of international awards!

Images

Brand Name

Pocket energy

Designer Name

Gaowei Xin,Peng Cui,Fengqi Qiao,Bao Wang

Position of Designer

Brand designer

Client

Jinan Deyi Food Co., LTD

Target Group

18-35 years old young consumer groups, enjoy life, the pursuit of a higher quality of healthy lifestyle. Female high-knowledge white-collar workers and college students are the main. 修改翻译结果

Major sales

电商 E-commerce

Positioning

礼品 Gift

Design Story

New brand for the Internet mainly young, big data via the Internet, found that young people use of oat more extensive, which is the dinner can also be used as a reduced fat meal, but most of the brands are large size large capacity, on the consumers, the product is easy to be affected with damp be affected with damp affect mouthfeel, another meal products on the market relatively homogeneous, consumer is difficult to differentiate, I We have boldly innovated the product structure of one cup, grafting the familiar usage scenario of the cup to the product structure innovation, and the overall product is fashionable, personalized and convenient to use.

Highlights

The whole packaging should solve two problems: 1- How to attract the attention and interest of young consumers in the homogenized and highly saturated meal replacement industry, and how to attract more attention by combining the overall cup packaging style with consumer usage scenarios 2- Innovative product composition concept, put forward the concept of "Fresh crisp vegetable low-temperature oatmeal" featuring a variety of vegetables, low-temperature baking, dietary fiber, no sucrose, pea protein + whey protein + animal protein, and friendly low carb to cut into consumers' pain points and consumption opportunities

Market Performance

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Material

PET塑料 PET material

Craft

Breaking through the traditional packaging form, PLA environmental degradable plastic material is adopted. At the same time, the products in the quantitative box are not affected by moisture and taste. The quantitative box is divided into two flavors by color, and one box at a time is simple and convenient.

Does the design solve the problems that are common across the product category?

To solve the problem of excessive homogeneity in the same industry, the whole industry is mainly in the form of packaging bags, boxes, this packaging design for the industry brought a new perspective of product development and design, whether from the shape design or material selection to provide more possibilities to choose

What functional designs of the work have enhanced the user experience?

The oatmeal products in traditional big bags are quantified into small cups. One cup at a time is not only convenient and practical, but also less susceptible to moisture than that in big bags. At the same time, the shape of the cups is restored to the use scene of consumers