Type of applicant company

品牌方

Country

中国

Company Website

https://www.by-health.com/

Images

Brand of the Product

LifeSpace brand image upgrade

Designer Name

Darren Chan, Dongmei Chung, Dorothy xie, ming Chan

Position of Designer

Creative Direction, Designer,Designer,Designer

Target Consumer

The core group of people aged 25-39 who are concerned about harming their health

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Positioning

大货消费品 Mass Production

Design Story

Human beings are not independent individuals, but an ecosystem surrounded by a huge ecosystem, which is the human microecology. The human microecology is like the inner universe of the human body. It is relatively abstract and wonderfully deformed. It is everyone's unique health code. Lifespace is the world's leading brand of probiotic nutrition products, and probiotics are the guardians of healthy microecology. The brand positioning of lifespace is to be a global scientific research pioneer in micro-ecology. This brand upgrade will implement the micro-ecology logo, echo the brand story of lifespace, and enhance the brand.

Highlights

Build the core elements of lifespace's brand visual identity with flexible micro-ecological graphics. Micro-ecological symbols have always run through video advertisements, visual images and different product packages. Micro-ecological symbols can be adapted to different media carriers in different forms to meet the optimal expression of various scenes and products, while maintaining distinct characteristics and overall identification consistency, so that the brand image can be clearly and accurately conveyed.

Market Performance

After the implementation of the brand upgrade, lifespace has established a bigger and more international brand image in the minds of consumers. In the released performance report shows that in the first three quarters of 2023 alone, lifespace domestic products have achieved revenue of 384 million, an increase of 51.96%.

Material（For concept works, please choose the material you plan to use）

PET塑料 PET material; 纸质 Paper

Craft

lifespace different product lines, according to their own characteristics, in the process and material have different expressions. For example, lifespace small blue ball probiotic chewy tablets are presented in the shape of injection moulded spheres, with translucent PET boxes. lifespace small blue pot cold tea is packaged in a hemisphically shaped food-grade aluminum can, and the surface of the aluminum can is embellished with a cosmic star-like dot pattern, and a triangular semi-transparent PET box is packaged, taking into account the uniqueness and high-level sense. 180 days Outer Packing box Sets the functions of the storage box. The multi-layer three-dimensional structure of the spokesperson gift box provides an interesting interactive micro-ecological exploration game.

Does the design solve the problems that are common across the product category? If so, please explain.

When most brands express the consistency of the brand, they use a symbol to run through all brand materials, but ignore that different media and different products actually have different characteristics, and it is not conducive to the optimal expression of all materials to copy brand symbols. lifespace's micro-ecological symbols can adapt to different media carriers, meet the needs of various scenes and products, so that the brand image can maintain distinct characteristics in different situations, while losing unity, but also make the brand image more plump and fresh.

What functional designs of the work have enhanced the user experience?

lifespace's new packaging gives the product more functional value and emotional value. Such as probiotic chewy tablets (small blue balls), the use of PET environmentally friendly materials, and can be reused (such as storage, DIY plant pot, etc.). The outer box containing probiotics for 180 days is equipped with the function of a storage box. The multi-layer three-dimensional structure of the spokesperson gift box provides an interesting interactive micro-ecological exploration game.

Did the design help increase the sales performance of the product? If so, please give related evidence.

After the implementation of the brand upgrade, lifespace has established a bigger and more international brand image in the minds of consumers. In the released performance report shows that in the first three quarters of 2023 alone, lifespace domestic products have achieved revenue of 384 million, an increase of 51.96%.

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

Lifespace's series of packaging is conducive to the sustainable development of the earth in terms of material recycling and added value of packaging. For example, the outer packaging boxes of probiotic chewy tablets (small blue balls) and cold tea (small blue cans) are made of PET environmentally friendly materials. Probiotic chewy tablets (small blue balls) and probiotic 180-day packs in addition to being environmentally friendly and recyclable materials, they also have the functional value of secondary utilization.