Type of applicant company
品牌方
Country
中国
Company Website
https://www.mengniu.com.cn
Images
Brand of the Product
MILK DELUXE
Designer Name
Creative Director: Bin He; Chief Designer:Yi Huang; Illustrator: Yue Yang
Position of Designer
Creative Director: Bin He; Chief Designer:Yi Huang; Illustrator: Yue Yang
Target Consumer
25-40 years old energetic educated class who consistently pursue personal growth.
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Positioning
大货消费品 Mass Production
Design Story
The MILK DELUDX Organic Pure Milk - Eco-friendly packaging is a packaging upgraded with the theme of "sustainable".It replaced the traditional packaging material with wood eco-friendly packaging material. The design retains the original natural color of the package material, no bleaching, no coating; The organic green color highlights the natural and environmental characteristics, and the illustration of grass and "alfalfa" emphasizes the natural attributes. The design retains some of the layout and font form in the regular packaging design, so that consumers can quickly identify the product.
Highlights
"Sustainable" is the theme of this packaging upgrade, the packaging has made a fundamental change in material.The cardboard is 100% FSC ® (Forest Stewardship Council ®）certified. The usage of renewable material is up to 73.5% on average; The wood color of the original paper is used as the basis for creation, which not only echoes the theme, but also realizes the design breakthrough.
Market Performance
NO
Material（For concept works, please choose the material you plan to use）
其他 全球首发利乐如木环保材质包250mL（Tetra Par’s sustainable carton package 250mL）
Craft
By using Tetra Par’s sustainable carton package to represent the pure and organic of the product,and show the environmental protection and sustainable concept advocated.
Does the design solve the problems that are common across the product category? If so, please explain.
NO
What functional designs of the work have enhanced the user experience?
NO
Did the design help increase the sales performance of the product? If so, please give related evidence.
NO
Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
Upgraded from the old version of white packaging to the new version of environmental protection packaging, retaining the color and fiber texture of log pulp, no bleaching, no coating. New packing reduced the transition processing and consumption of natural resources. 100% of the cardboard used in the packaging comes from FSC® (Forest Stewardship Council ®) certified forests, achieving zero deforestation and protecting the harmonious coexistence of nature. On the premise of not compromising product quality protection, we maximize the use of renewable materials, with an average proportion of 73.5%. This helpd reduce carbon emissions and contributed to sustainable development.