Type of applicant company

品牌方

Country

中国

Company Website

https://www.mengniu.com.cn

Images

Brand of the Product

YOYIC

Designer Name

RED DESIGN

Position of Designer

无

Target Consumer

Urban white-collar workers aged 26-35 in first/second tier cities Urban sub-health individuals often suffer from intestinal obstruction Looking forward to healthier and more sustainable management methods for body shape

Distribution Channels

电商 E-commerce

Positioning

大货消费品 Mass Production

Design Story

Mengniu YoyiC probiotic powder, this packaging design is specially designed to solve the sub-health problems of urban white-collar workers aged 26-35 in first/second tier cities, especially for those who are often troubled by intestinal obstruction. The designer uses vibrant colors and a fashionable and minimalist design language to attract the attention of young white-collar workers, while conveying a healthy and energetic brand image.
The front of the packaging features a hollowed out window with product bottle shaped elements, visually displaying the internal products; Independently packaged small bottles make it more convenient/easy/efficient for young people to supplement probiotics. The core selling points are highlighted on the packaging, and the quantity of active probiotics is clearly labeled, making it easy for consumers to quickly understand the product's selling points.
The brand story is attached to the side of the product packaging, which is more meaningful for the brand to continue to adhere to probiotics suitable for Chinese people.
The product combines consumer health needs, selects patented strains, and creates three different functional bacterial powders. Through the use of product names and colors, different functions are expressed to form a series of sensations, such as probiotics that focus on intestinal health, prebiotics that help digestion, and compound ingredients that promote metabolism, fully meeting the diverse needs of urban white-collar workers for healthy body management.
The packaging design not only reflects Mengniu YoyiC's profound insight into consumer needs, but also conveys the concept of healthy, scientific, and sustainable living, allowing every consumer to enjoy a customized health experience.

Highlights

Visual: The front of the outer packaging features the bottle shaped window of Mengniu YoyiC as a super identification symbol, combined with high saturation colors to convey a strong sense of functionality and visual impact. Attach the brand story to the packaging to enhance the product's heritage.
Experience: Through the design of the outer box and independent small packaging, the product is made more portable for consumption and more in line with the health needs, lifestyle, and consumption scenarios of young consumers today. The independent small packaging has a cute appearance and fits the brand.

Market Performance

At present, the product is focused on online, focusing on selling in the Tiktok studio, with sales exceeding one million.

Material（For concept works, please choose the material you plan to use）

PET塑料 PET material; 纸质 Paper

Craft

This packaging process is excellent, and both the bottle cap and body are made of environmentally friendly PP material. The bottle cap is precision molded using injection molding technology; The bottle body undergoes injection and blowing technology, resulting in a uniform texture. The bottle label is silk screened, and the outer box adopts UV reverse and PET window pasting. These processes are mature and widely used.

Does the design solve the problems that are common across the product category? If so, please explain.

The packaging of Mengniu YoyiC probiotic solid beverage powder adopts vivid color contrast and simple modern design, effectively distinguishing different products and avoiding confusion in the design of the same category. Meanwhile, its transparent box design allows consumers to directly see the product, enhancing its trust and appeal. In addition, the scientific formula and patent information on the packaging highlight the professionalism and quality of the product, addressing consumers' doubts about its effectiveness. And design a brand story to enhance the product's functional foundation, these design features jointly enhance the market competitiveness of Mengniu YoyiC probiotic solid beverage powder.

What functional designs of the work have enhanced the user experience?

The outer box is carefully designed with transparent windows, fully satisfying consumers' curiosity about the product. The text printed on the tear line of the outer box cleverly enhances interaction with consumers. The inner packaging draws inspiration from the appearance of YoyiC small bottles, adding fun to use. The convenient opening design and easy to open cover film provide consumers with a good user experience. The product is scientifically distributed based on health needs, creating independent small bottles for easy and quick access, effectively avoiding confusion and contamination. In addition, the packaging surface is clearly printed with consumption guidelines and expiration date reminders, helping consumers to manage and use it scientifically. This series of thoughtful designs comprehensively enhances the convenience and satisfaction of consumers' consumption.

Did the design help increase the sales performance of the product? If so, please give related evidence.

The hollow design of the product is clearly visible in the live broadcast room, dispelling consumers' doubts and promoting purchase. The intuitive and compliant expression of the product name allows consumers to clearly identify the functionality of the product, effectively promoting purchase.

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

The packaging of this product is of great significance in terms of sustainability and actively implements the Mengniu GREEN strategy. In terms of environmental protection, PP material can be recycled to reduce environmental pollution; The mature technology of bottle cap, bottle body, label and outer box reduces production energy consumption and waste. In business, it not only reduces costs, but also enhances product attractiveness and competitiveness, and meets consumers' demand for environmentally friendly products, helping Mengniu establish a green brand image and achieve sustainable development.