Country/Region
Kazakhstan(哈萨克斯坦)
Official website
https://www.behance.net/Baha_Baimurzayev
Company Introduction
I am an individual graphic designer with over 15 years of experience in design development and branding. Design for me is something that inspires and is a passion even after so many years in this field and that makes me grow as a professional every single day as it develops like a living organism.
Images
Brand Name
Drunk bartender
Designer Name
Bakhtiyar Baimurzayev
Position of Designer
Individual Designer
Target Group
Consumers of alcoholic beverages, lovers of classic flavors aged 21 and up
Major sales
E-commerce；Shopping Mall；Supermarket & CVS；Grocery；Restaurants & Hotel
Positioning
Mass Production
Design Story
每款鸡尾酒的背景：
ЁRSH Cocktail“（拉夫鸡尾酒）
这种饮料的起源有一个相当模糊的传说。除了在俄罗斯，这样的故事在任何地方都不可能发生。拉夫鸡尾酒的诞生和命名归功于商人阶级。它发生在 19 世纪，当宴会结束时，已经有些醉醺醺的商人把剩下的酒倒进一个大容器。Ruff 鸡尾酒的非常规名称来自这样一个事实，即那些尝试这种令人印象深刻的混合物的人，他们头上的头发都竖起来了，就像同名的鱼。
"Long Otvёrtka" (Screwdriver cocktail)
螺丝刀鸡尾酒有一段有趣的历史。20 世纪中叶，在沙特阿拉伯工作的美国石油工人首先想到了把果汁和伏特加混在一起。由于伊斯兰教意味着要过一种清醒的生活方式，饮酒受到地方当局的严厉惩罚。足智多谋的美国人开始用大量的果汁稀释酒精，以免引起当地人的怀疑，还用随时在手边的螺丝刀搅拌饮料的成分。
《血腥玛丽》
这种鸡尾酒也许是世界上最受欢迎的。这种饮料，像任何传说，有几个版本的起源。历史上有一位血腥玛丽，她因对新教徒的不宽容而闻名，并在宗教裁判所的大火中无情地将他们烧死——玛丽都铎一世，英格兰第一位加冕的女王，她的忌日在全国被作为法定节日庆祝。成为女王后，玛丽开始复兴被摧毁的天主教教堂。她无法容忍新教徒：在她统治期间，大约 300 人被处决。玛丽·都铎我以血腥玛丽或血腥玛丽的身份被载入史册。
Highlights
Having learned the history of each name of the cocktails, having perceived it, we decided to depict their names in the design itself in a literal way. The objective was to find new modern images for creating the design for classic and conservative alcoholic beverages. The problem was to stand out among the competitors with their conservative designs of the classic alcohol beverages to draw the attention of the consumers. The solution and approach we have applied is that the creation of a series of designs for classic alcoholic cocktails using interesting graphic elements to make them stand out on the shelf and draw the attention and to show that the classics can also be attractive by means of comical graphic illustrations and literally depicted name in the design.
Market Performance
none
Material
PET material；Other: A tin can: 330 ml
Craft
none