Forum Agenda

Plenary Session

  • 07:00 - 08:12

    Registration

  • 08:12 - 08:18

    Welcome Address

    Isabella Hsu , Chairman , Simba Events

  • 08:18 - 08:25

    Address from Chairman

    Chairman
    Veronique Yang , Partner & Managing Director , The Boston Consulting Group

  • 08:25 - 08:50

    Analysis of Food Industry Development Trends

    Zhengyu Jin , Vice President , Jiangnan University

  • 08:50 - 09:30

    Keynote Speech: How Should Multinational Companies Keep Growing in the Increasingly Mature Chinese Market?

    Stephen Maher , President , Mondelez China

  • 09:30 - 10:00

    Opportunities and Challenges of Food Production in Industrial Age 4.0

    Pauli Jarvinen , SVP, Head of Discrete Automation and Motion Division North Asia and China , ABB
    Teresa Chiang , Business Development Manager, Discrete Automation and Motion Division – North Asia region and China , AB

  • 10:00 - 10:45

    Chief Talk: Careful Thinking in a Changeful Age

    Moderator
    Laurent CARDINALI , VP Global Engineering , Mondelēz International
    Panelist
    Fabio Vacirca , Senior Managing Director – Products Asia Pacific Lead , Accenture
    Fenchee Li , GM , Suntory Huiyuan（shanghai）Beverage Co.;Ltd

  • 10:45 - 11:15

    Coffee Break

  • 11:15 - 11:45

    Keynote Speech: Building Consumer-centric, Innovation-led, Nutrition and Health Solutions via Open Innovation

    Pierre-Alain Ceralli , Vice President of R&D Innovation , Mengniu Dairy Group

  • 11:45 - 12:30

    Chief Talk

    Moderator
    Emmanuel Pouey , Former VP Global Innovation , Bacardi Global Brands
    Panelist
    Pierre-Alain Ceralli , Vice President of R&D Innovation , Mengniu Dairy Group
    Jesper Fournaise Colding , Senior Vice President, Asia , Arla Food

  • 12:30 - 14:00

    Lunch Buffet(2nd Floor ) & Luncheon of Digital Marketing Innovation - Invitation Only(6th Floor)

  • 14:00 - 14:10

    Welcome Address by Chairman

    Calvin Chan , Chief Operating Officer , AdMaster Inc

  • 14:10 - 15:00

    Chief Interview: How Can We Succeed in Marketing in a Value-driven Marketing Era

    Richard Lee , Marketing SVP of PepsiCo Greater China Region and CMO of Tingyi Asahi Beverages , Tingyi Asahi Beverages
    Moderator
    Trevor Lai , CEO & Creative Director , UP Studios

  • 15:00 - 15:40

    Small World in the Great Evolution - The rising of the personalized marketing for new generation

    Helen LUAN , Vice President of Tencent Online Media Group & General Manager of Advertising Account Department , Tencent

  • 15:40 - 17:00

    Chief Talk: New Business Environment and New Marketing Strategies

    Moderator
    William Bao Bean , Investment Partner, Asia , SOSV
    Panelist
    James Chiu , Chairman & CEO , Greater China at Royal FrieslandCampina
    Stephen Maher , President , Mondelez China
    Frédéric Linkens , Managing Director North Asia , Neuhaus
    Jarvis Chen , Social Touch general manager of EC Software Division , Social Touch
    Vik Kathuria , Head of Global Agency Partnerships , Oracle Marketing Cloud

  • 17:00 - 17:45

    Day One Close d

  • 17:45 - 19:45

    Cocktail Party

Product Innovation

  • 08:30 - 08:35

    Welcome Address by Session Chairman

    Chairman
    Liang Jian , Associate Managing Editor , Sugar, Tobacco and Alcohol Information Weekly

  • 08:35 - 09:10

    Demand-driven Breakthrough Innovation

    Lynn Xu , Senior Vice President , Nielsen Greater China

  • 09:10 - 09:45

    Keynote Speech: How to Ideate and Develop a Game Changing Product Innovation

    Emmanuel Pouey , Former VP Global Innovation , Bacardi Global Brands

  • 09:45 - 10:25

    Ingredient Innovation as the Future of the F&B Industry: Lessons from Mainstreaming Stevia

    Jordi Ferre , Chief Operating Officer , PureCircle

  • 10:25 - 10:55

    Coffee Break

  • 10:55 - 11:25

    Panel Discussion: Beverage Innovation: to be the “One Tenth”

    Moderator
    Liang Jian , Associate Managing Editor , Sugar, Tobacco and Alcohol Information Weekly
    Panelist
    Jordi Ferre , Chief Operating Officer , PureCircle
    Gregory Kesel , President Asia, DSM Food Specialties , DSM
    Cuie Yan , Principal Scientist , PepsiCo

  • 11:25 - 11:55

    Plant Wellness Driving Drinks Category Growth

    Sophia Nadur , Founder/CEO , Ideas 2 Launch Limited

  • 11:55 - 12:30

    Beverage Tasting

    Moderator
    Sophia Nadur , Founder/CEO , Ideas 2 Launch Limited
    Bin Zhang , Founder , Halmana Beverage innovation laboratory

  • 12:30 - 14:00

    Luncheon

  • 14:00 - 14:30

    Lyfen: A Small Category Tells a Big Story--How Consumer-centered Snacks Grew into Big Brands via Innovation

    Yu Ruifen , President , Shanghai Laiyifen Co., Ltd.

  • 14:30 - 15:00

    Panel Discussion: Win the Markets through Innovation

    Moderator
    Liang Jian , Associate Managing Editor , Sugar, Tobacco and Alcohol Information Weekly
    Panelist
    Shi Weizhen , Senior Technical Consultant , Blommer Chocolate Company (Shanghai) Limited
    Kaiming Zhu , Global Dove /Galaxy R&D Director , Mars Chocolate
    Niels Boetje , Regional Managing Director Asia Pacific , Cargill Cocoa & Chocolate

  • 15:00 - 15:45

    Coffee Break

  • 16:15 - 16:50

    The Incredible Rise of Free From

    Sjoerd Post , Market Analyst , Innova Market Insights

  • 16:50 - 17:30

    Snacks Tasting

    Moderator
    Sjoerd Post , Market Analyst , Innova Market Insights

  • 08:30 - 08:40

    Session Host

    Jane Huang, Assistant to Head of Content, Simba Events

  • 08:40 - 09:30

    Keynote Speech: Dairy Food Innovation & Product Development

    Dr. Ralf Zink , Head of R&D , DMK

  • 09:30 - 10:00

    Safer and More Nutritious: The Next Trends of Food Industry

    DU He , Executive Vice President of Nutrition Guidance Committee, Secretary-General and Research Associate , China National Food Industry Association (CNFIA)

  • 10:00 - 10:45

    Human Milk Oligosaccharides: The New Innovation in Infant Formula

    Patrice Malard , Chief Technology Officer , Biostime Inc.

  • 10:45 - 11:25

    Coffee Break

  • 11:25 - 12:05

    Successful Business Showcase: Growing Value-added Milks – The Premiumisation of Liquid Milk via Health and Wellness Propositions

    Leo Yao , National General Manager of Sales – Greater China , The a2 Milk Company Ltd

  • 12:05 - 12:40

    A Mission: Creating the future of dairy to bring health and inspiration to the world, naturally. How: Insight. Framework. Cases.

    Jesper Fournaise Colding , Senior Vice President, Asia , Arla Foods

  • 12:40 - 14:00

    Luncheon

  • 14:00 - 14:40

    Keynote Speech: Heavy Metal Removal by Probiotics and Their Application in Dairy Products

    Wei Chen , Dean of School of Food Science and Technology , Jiangnan University

  • 14:40 - 15:40

    Nutritional Aspects of Processing Milk: Improved Nutrition by Maintenance of Natural Bioactive Compounds in Milk

    Annemieke Beers , Director Operations AFSG , Wageningen UR (University & Research Centre)

  • 15:40 - 16:10

    Coffee Break

  • 16:10 - 16:55

    Probiotic in Child Nutrition Application

    Susan Jin , Product Management Director DuPont Nutrition and Health , DuPont

  • 16:55 - 17:25

    Panel Discussion: Opportunities, Challenges, Application of Probiiotic and Its Relationship with Diseases

    Moderator
    Cuie Yan , Principal Scientist , PepsiCo
    Panelist
    Dr. Ralf Zink , Head of R&D , DMK
    Patrice Malard , Chief Technology Officer , Biostime Inc.
    Susan Jin , Product Management Director DuPont Nutrition and Health , DuPont

  • 17:25 - 18:00

    New Advances on the Security Risks of Several Natural Components in Soy-based Infant Formula

    Guo Shuntang , Professor of College of Food Science and Nutritional Engineering , China Agricultural University

Manufacturing Innovation

  • 08:25 - 08:35

    Welcome Address by Session Chairman

    Chairman
    Yongchun Dai , Ex- Director of Lean China Chocolate & Supply College Asia , Mars China

  • 08:35 - 09:10

    IoT Drives Industry Transformation

    YU Yi , Managing Director – Accenture Digital Lead for Greater China , Accenture

  • 09:10 - 09:40

    Cognitive IoT - connecting physical and digital worlds to transform business

    Jiani Zhang , Program Director, Strategy and Offerings , IBM Watson Internet of Things

  • 09:40 - 10:25

    Panel Discussion: The Vision of Smart Manufacturing: The Impact of Tech Innovations (the Internet of Things, Robotics and Automation) on Food & Beverage Manufacturing

    Moderator
    Yongchun Dai , Ex- Director of Lean China Chocolate & Supply College Asia , Mars China
    Panelist
    Jiani Zhang , Program Director, Strategy and Offerings , IBM Watson Internet of Things
    YU Yi , Managing Director – Accenture Digital Lead for Greater China , Accenture

  • 10:25 - 10:55

    Coffee Break

  • 10:55 - 11:35

    Factory of the Future - Industry 4.0 at Bosch

    Daniel DeTroy , Global Head of Sales for the Industry Sector Packaging and Printing , Bosch Rexroth AG

  • 11:35 - 12:05

    Linking AI and Food Manufacturing

    Steven Hua , Sales Director , KUKA Robotics China Co., Ltd.

  • 12:05 - 12:35

    3D Printing Application in Food Manufacturing

    Sheldon Shi , Pre-sales & Application Engineer , Stratasys

  • 12:35 - 14:00

    Luncheon

  • 14:00 - 15:30

    Onsite Training One: How to Implement Corporate Lean Programs: Evidence from Research

    Kasra Ferdows , Professor , Georgetown University,McDonough School of Business

  • 15:30 - 16:00

    Coffee Break

  • 16:00 - 17:00

    Onsite Training Two: Supply Chain Optimization to Weather the China Economy Slowdown

    Luc Kremers , Director Asia Pacific-Supply Chain Optimization , ORTEC

  • 08:33 - 08:40

    Welcome Address by Session Chairman

    Chairman
    Zhaohui Xie , Chairman & CEO , Beijing Acctrue Technology Co., Ltd

  • 08:40 - 09:25

    Keynote Speech: Engineering, a Key Enabler to Your Supply Chain Transformation

    Laurent CARDINALI , VP Global Engineering , Mondelēz International

  • 09:25 - 10:05

    End to End (E2E) Lean Transformation to Build an Agile Food Supply Chain in China

    Yongchun Dai , Ex- Director of Lean China Chocolate & Supply College Asia , Mars China

  • 10:05 - 10:50

    Logistics Trend Radar

    Alfred Goh , SVP & Global Head of Fast Growing Enterprises , DHL

  • 10:50 - 11:20

    Coffee Break

  • 11:20 - 11:50

    Customer-Driven Supply Chain Operation and Insights into Customer Demands Based on Data Analysis

    Stefano Pietroni , Global Network Design, Planning& Sourcing Vice President , Barilla

  • 11:50 - 12:35

    Panel Discussion: Supplier Relationships and Collaboration

    Moderator
    Yongchun Dai , Ex- Director of Lean China Chocolate & Supply College Asia , Mars China
    Panelist
    Laurent CARDINALI , VP Global Engineering , Mondelēz International
    Stefano Pietroni , Global Network Design, Planning& Sourcing Vice President , Barilla
    Alfred Goh , SVP & Global Head of Fast Growing Enterprises , DHL

  • 12:35 - 14:00

    Luncheon

  • 14:00 - 14:35

    Adopt Flexible Supply Chain to Obtain Long-Term Competitive Advantage

    Jack Chang , Vice President of Asia Global Forwarding , C.H. ROBINSON

  • 14:35 - 15:15

    Keynote Speech: Smarter Supply Chain

    Min Su , Senior Expert , Mckinsey

  • 15:15 - 15:45

    Coffee Break

  • 15:45 - 17:15

    Onsite Training: Unilever: Leveraging Cost-to-Serve Analysis for Improved Supply Chain Performance

    Xavier Tholey , Vice President Supply Chain , Unilever

Marketing Innovation

  • 08:23 - 08:30

    Welcome Address by Session Chairman

    Chairman
    Zhaohui Xie , Chairman & CEO , Beijing Acctrue Technology Co., Ltd

  • 08:30 - 09:10

    Keynote Speech: 2016 Asia - China: The Future of Commerce has Arrived

    Nils Michaelis , Managing Director – Digital Lead for Products, Asia Pacific , Accenture

  • 09:10 - 09:40

    Unlock Growth amid Market Slowdown in China

    Jason Yu , General Manager in China , Kantar Worldpanel

  • 09:40 - 10:20

    Five Trends to Reshape Digital Marketing and Transformation

    Vincent Lee , Digital Marketing Leader, Asia Pacific , The Dow Chemical Company

  • 10:20 - 10:50

    Coffee Break

  • 10:50 - 11:20

    Optimize Every Moment of Communication

    Celia Tong , Chief Marketing Officer & China President , iClick Interactive Asia Limited

  • 11:20 - 12:20

    Panel Discussion: Transforming Retail to Online Commerce

    Panelist
    Alvin Foo , Head of Mobile & Innovation , Omnicom Media Group China
    Ranjit Singh , CEO , Fugumobile
    Jim Lerttanapaiboon , CEO , Malee Coco (China)
    Bhasker Jaiswal , Head of Business Intelligence , OMD
    Vik Kathuria , Head of Global Agency Partnerships , Oracle Marketing Cloud

  • 12:20 - 14:00

    Luncheon

  • 14:00 - 14:30

    Keynote Speech: How to use QR code to increase intimacy between consumer and brand? ——The unique marketing solution in the Internet+ era

    Ted Wang , Chairman & CEO , Shanghai Touyun Technology Co. LTD.

  • 14:30 - 15:00

    Data Technology, the Now and Future of Winning the Market

    Calvin Chan , Chief Operating Officer , AdMaster Inc

  • 15:00 - 15:30

    Topic: Consumer Creating and Sharing in the Internet Era

    Zhang Bin , President , Beijing Data100 Market Research Co., Ltd
    Huang Leisheng , General Manager of Jiangzhong Hougu , JZJT
    Xu Li , President & Founder , Shanghai Focus Brand Management Co., Ltd

  • 15:30 - 16:00

    Coffee Break

  • 16:00 - 16:30

    Take Back Your Customer

    16:30 - 17:00

  • 16:30 - 17:00

    Keynote Speech: VR, Media Reinvented

    Alvin Wang Graylin , China Regional President of Vive , HTC

  • 17:00 - 17:30

    How can VR add value to FMCG Marketing?

    Stanley Chan , VP of Branding & Communication , Noitom

  • 17:30 - 18:00

    Panel Discussion: Virtual Reality: Way to the Future

    Moderator
    Vincent Lee , Digital Marketing Leader, Asia Pacific , The Dow Chemical Company
    Panelist
    Alvin Wang Graylin , China Regional President of Vive , HTC
    Stanley Chan , VP of Branding & Communication , Noitom
    Shaun Fang , COO & Co Founder , TVR

  • 08:25 - 08:30

    Welcome Address by Session Chairman

  • 08:30 - 09:00

    Keynote Speech: How Big Data Help Enterprises Understand Consumers

    Lei Huang , Vice Managing Director , China Business Network (CBN)

  • 09:00 - 09:25

    Inbound Marketing for Addressing the Consumption Upgrading

    Henry Cheng , Dean of Meihua Research Center , Meihua.info

  • 09:25 - 10:00

    Share Economy is Changing the Marketing Model

    Vincent Liu , General Manager of Strategic Consulting , Social Touch

  • 10:00 - 10:30

    Coffee Break

  • 10:30 - 11:00

    Premium FMCG Innovation in a Changing China

    Peter Everett , SBU Director, Yoplait China and CMO, Greater China , General Mills

  • 11:00 - 11:30

    Maximizing ROI through Adaptive Digital Activation

    Vivian Yeh , Marketing Director - Integrated Consumer Engagement,Digital, CRM, eCommerce , Mead Johnson

  • 11:30 - 14:00

    Luncheon

  • 14:00 - 14:30

    Keynote Speech: A World of Refreshing Ideas

    Tomaz Mok , Chairman , McCann Erickson Guangming Ltd. China

  • 14:30 - 15:05

    Core to More: Vita Coco’s “Stupidly Simple” Approach to Brand Building

    Patrick Wang , North Asia Marketing Director , Vita Coco

  • 15:05 - 15:45

    The Power of Personality-How Soft Brand Attributes Drive Hard Numbers

    Edward Bell , CEO,Greater China , FCB

  • 15:45 - 17:15

    Fruitful marketing: an Innocent Story

    Joe McEwan , Head of Digital and Communities , Innocent Drinks

InnoPack

  • 08:30 - 08:40

    Session Host

    Dale Chen, New Business Development, Simba Events

  • 08:40 - 09:20

    Transforming Your Packaging Performance – The Power of Material Innovation to Drive Market Share & Reduced TCO

    Rainer Schlicht , Group Development Director Packaging & Specialties EMEA & Asia , Klockner Pentaplast

  • 09:20 - 09:55

    Keynote Speech: Shelf life Prediction and Optimization of Food Packaging

    Lixin Lu , Dean of School of Mechanical Engineering , Jiangnan University

  • 09:55 - 10:30

    Chitosan - Grapefruit Seed Extract: A Novel Composite Packaging Film for Food Security

    THIAN Eng San , Associate Professor, Department of Mechanical Engineering , National University of Singapore

  • 10:30 - 11:20

    Coffee Break

  • 11:20 - 11:50

    Sustainable Packaging: Conflicting Words or the Way to Go?

    Mark Geerts , CEO , PaperFoam

  • 11:50 - 12:20

    Business Showcase: Tetra Pak: Fully Renewable Carton in F&B Packaging

  • 12:20 - 14:00

    Luncheon

  • 14:00 - 14:30

    Packaging Trends in China’s 13th Five-Year

    Wu Hongjun , Vice Secretary-General , China Packaging Federation

  • 14:30 - 15:00

    Time-Temperature Indicators to Track, Mimic and Display Real-Time Quality of Perishable Products

    Colin Chao Zhang , Postdoctoral Researcher , Peking University

  • 15:00 - 15:30

    Cost Versus Value, How to Monetize Digital Packaging Print

    Nancy Janes , WW Graphics Solutions Business Development Director , HP

  • 15:30 - 16:00

    Coffee Break

  • 16:00 - 16:30

    RFID Value in Food Industry

    Ian Chen , FAE Manager , Alien Technology Corporation

  • 16:30 - 17:00

    Using RFID in Packaging to Improve Efficiency and Margin in the Food and Beverage Industry

    Mark Geerts , CEO , PaperFoam
    Ian Chen , FAE Manager , Alien Technology Corporation

  • 17:00 - 17:30

    Panel Discussion: Transforming Your Packaging Performance Through Robotics and Automation

    Lixin Lu , Dean of School of Mechanical Engineering , Jiangnan University
    William-WeiLiang Yang , Global Portfolio and Marketing Manager, Food& Beverage , ABB

  • 08:50 - 09:00

    Welcome Address by Session Chairman

    Chairman
    Susie Lau , Marketing Manager , Pesign Design

  • 09:00 - 09:30

    Showcase 1: Story packed right - case study of Spring Aqua Premium brand

    Satu Aalto , Founder/CEO/Creative Director , Dotter Creative Group Oy

  • 09:30 - 10:00

    Showcase 2: Reborn - At The Age Of 140 (The first global redesign of Budweiser)

    René Chen , Partner & Managing Director , JKR

  • 10:00 - 10:30

    Coffee Break

  • 10:30 - 11:00

    Business Showcase: Scoff-ee Cup: Welcome to Bite Me

    Robin Fegen , Founder, Director , The Robin Collective
    Brandy Klingelpuss , Co-founder, Creative Director , The Robin Collective

  • 11:00 - 12:10

    Team Work: New Packaging Trends in the Chinese Context

    Moderator
    Peng Chong , Art director , Pesign Design

  • 12:10 - 14:00

    Luncheon

  • 14:00 - 14:45

    Keynote Speech: Packaging Design for F&B Brands: Challenges You May Not Expect

    Vladimir Djurovic , CEO , Labbrand

  • 14:45 - 15:15

    Fit for Purpose Packaging Innovation

    Lingli Sun , Senior Packaging & Design Manager , Mars Chocolate China

  • 15:15 - 15:45

    Coffee Break

  • 15:45 - 16:20

    Cross Department Thinking and Cooperation

    Melody M. Miller , Director, Design Operations , Mondelēz International

  • 16:20 - 17:00

    Gatorade, the Next Generation of Sports Fuel

    Xavi Cortadellas , Gatorade Senior Director Innovation & Design , PepsiCo

  • About Us

    Simba Events was founded in Shanghai in 2013, now we are a media and conference company. We plan and organize the first-class summits in food & beverage industry, and we are dedicated to pushing the industry forward.

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